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A retailer is selling denim thong shorts for $6 — and people are actually buying them

Pretty Little Thing Denim Thong
The "Denim Knickers" are currently on sale for £5 ($6). Pretty Little Thing
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  • Online retailer Pretty Little Thing is selling thong shorts made out of denim.
  • The "Mid Wash Denim Knickers" normally retail for £15 ($19), but are now on sale for £5 ($6).
  • Though originally sold in seven sizes, only UK sizes 4 to 12 (US sizes 0 to 8) are currently available.
  • The item is also available in black and white.


Online retailer Pretty Little Thing is currently selling "Mid Wash Denim Knickers," and they take the meaning of short shorts to a whole new level.

Pretty Little Thing Denim Thong
Normally, the shorts retail for £15 ($19).  Pretty Little Thing

Normally priced at £15 ($19), the denim thong shorts are now on sale for £5 ($6). And though it was originally available in seven sizes, the item is currently only available in UK sizes 4 to 12 (US sizes 0 to 8).

For those who aren't fans of traditional jeans, the shorts are also sold in black and white.

Black Denim Thong
The "Black Denim Knickers" are only available in a UK size 8 (US size 4).  Pretty Little Thing

White Denim Thong
The "White Denim Knickers" are currently only available in a UK size 10 (US size 6).  Pretty Little Thing

Considering denim's long-lasting status as a fashion staple, it's no surprise that the style of jeans has changed drastically over the years.

In fact, the release of these thong shorts has arrived at a time when wild denim looks are taking over the fashion industry. This year alone has seen the release of jean shorts with another pair sewn onto the back, and pants with cutouts that reveal your thighs, to name just a few.

Out-of-the-box denim looks may not be for everyone, but there's certainly a market for the growing trend. According to Pretty Little Thing's website, the thong shorts are among its "most wanted" items at the time of this post.

A representative for Pretty Little Thing did not immediately reply to INSIDER's request for comment.

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Amanda Krause
Amanda Krause is a Senior Reporter at Business Insider covering a variety of lifestyle topics.Her work at BI includes profiles of beauty moguls, analyses of celebrity fashion, reviews of trending products, expert interviews across topics, features about booming small businesses and lucrative side hustles, and live coverage of award shows, pageants, and other events. Amanda has also widely covered Disney brands and theme parks, writing everything from slideshows about her experiences on Disney cruises to breaking-news stories focused on major changes and layoffs within the company. She previously appeared on CBS in 2024 to discuss the Met Gala and won an Anthem Award in 2023 for her work on Business Insider's package "Better Me."Amanda graduated from Ramapo College of New Jersey with a degree in Communications and Journalism, and has more than seven years of experience in the lifestyle space.You can email her at akrause@jkmperu.com.ExpertiseFashion, celebrity style, beauty, lifestyle trends, and Disney theme parks.Popular ArticlesI spent under $200 a night to stay at Disney World's cheapest resort. My tiny room was worth the convenience.A woman spent $2 on a necklace that resembled a Tide Pod. It turned out to be a one-of-a-kind art piece worth $3,000.A Kansas City store owner thought someone made a fraudulent order on his website. It was actually a legit purchase from Taylor Swift.I've tested every product in Selena Gomez's makeup line, and almost every item is worth buying