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The Hardware Facebook Invented Is Radically Changing The $150 Billion Enterprise Market

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Facebook OCP 05
Facebook

Facebook is leading a revolution in how enterprise hardware is built.

About two and half years ago, it  launched the Open Compute Project (OCP) to create "open source" data center hardware. That means hardware vendors like HP, Dell and Cisco, who basically own the $150 billion data center hardware market, no longer control the product designs. Customers like Facebook and Goldman Sachs do.

Because customers are the designers, OCP's hardware projects use fewer materials, cost less and perform better than what traditional vendors typically offer.

Because they are "open source" projects, anyone can help with the designs and OCP gives the designs away for free. An enterprise can take them, modify them, and send them out to contract manufacturers, who are standing by to build them.

The OCP project has lead to about a dozen game-changing new pieces of hardware.

This is the "Open Rack," one of the first OCP hardware projects ...

Facebook OCP 02
Facebook

Compare the Open Rack to the typical closed rack like these from IBM

Supercomputer
Carlye Calvin/UCAR

The racks look like the sci-fi data center in from the James Bond "Skyfall" movie

Skyfall data center
Skyfall data center Skyfall-movie.com

This is the "Winterfell" web server. This box holds three computer servers that dish out Web pages and they slide into the open rack.

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Facebook

This is Dragonstone, a database server that uses only flash memory, the same type of memory used in a smartphone or thumb drive. It slides into an open rack.

Facebook OCP 04
Facebook

Compare that to this brand new high-end Oracle database server.

Oracle Exadata server
Oracle Exadata server Oracle

This is the new Group Hug Board, the most disruptive idea, yet. It turns a motherboard into a Lego-like assembly project where you can pick all the pieces, even the main processor, and snap them together.

Facebook OCP 05
Facebook

Here's what an Intel motherboard usually looks like, with most of the components wired on.

Intel motherboard
Intel motherboard Intel

This is an OCP project called the "AMD Roadrunner." It's a motherboard that will fit in a regular rack. It's a way to use the OCP servers with racks an enterprise already owns.

Facebook OCP AMD Roadrunner
Facebook

This is the "open vault storage rack." This box can be loaded with small-but-dense storage drives. Stacks of them can be put into the Open Rack.

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Facebook

There is an Open Vault for "cold" storage. Those are files that aren't accessed very often but need to be kept anyway. Cold storage needs to be high capacity and cheap.

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Facebook

Facebook's OCP team also announced plans to build a new network switch that could compete with Cisco. There is no prototype or picture of it yet. Facebook's Najam Ahmad is leading the project.

Facebook Najam Ahmad.JPG
Facebook

Put it all together on an Open Rack and it looks like this ...

Facebook Open Compute Project
Facebook Open Compute Project Open Compute Project

Again, compare that to a high-end server and rack from IBM, pictured here.

IBM PureSystems
IBM PureSystems server IBM

The Facebook team is always thinking up new ideas, too, via hackathons. This is a server board submerged in oil to keep it cool.

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Facebook

Hardware hackathoners also baked microchips in a toaster oven for some far-out engineering reason.

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Facebook

OCP is spreading internationally, too. It's in Taiwan, where most of the world's hardware is built, and in Japan.

Facebook OCP 01
T.C. Chiueh, Richard Lee and Charlie Manese at the OCPT launch Facebook

OCP lead to the Open Incubate accelerator program to fund open source hardware startups. It's backed by Austin Ventures, Battery Ventures, and The Valley Fund.

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Facebook

Here's a look at the software side of enterprise tech

Microsoft Offices 04
Filmateria Digital LLC

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Julie Bort was Business Insider's Editor at Large for the Tech team. She loves investigating stories and shedding light on the tech industry's most amazing people.Here's a small sample of some of Julie's work.Former Pinterest employees describe a traumatic workplace where managers humiliate employees until they cry, Black people feel alienated, and the toxic culture 'eats away at your soul'Sex, tequila, and a tiger: Employees inside Adam Neumann's WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked itInsiders say WeWork's IT is a patchwork of cheap devices and Band-Aid fixes that will take millions to fixWeWork's toxic phone booths were created in-house by its Powered by We business70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon MuskElon Musk works so many hours at Tesla, employees are constantly finding him asleep under tables and desksHow this woman went from a Pizza Hut employee to a founder of a $4 billion startupAn Oracle insider explains how some salespeople gamed the system to sell more cloudTHE TAKEDOWN OF TRAVIS KALANICK: The untold story of Uber's infighting, backstabbing, and multimillion-dollar exit packagesMicrosoft is in talks to buy GitHub, a startup at the center of the software world last valued at $2 billionThe alarming inside story of a failed Google acquisition, and an employee who was hospitalizedInside Facebook's plan to eat another $350 billion IT marketHow a registered sex offender wound up living in an Airbnb hosting unsuspecting guestsA controversial ex-banker is the person who really runs Twitter — and he's gambling the company's future on one risky betSecret passages and skipped meals: Oracle's CEO gave us a rare peek at what it really takes to run a $37 billion companyHP told some employees to choose between becoming contractors with no benefits or being fired without severance'I felt like we were being extorted': Customer says Oracle tried to strong-arm him into a cloud saleHow the queen of Silicon Valley is helping Google go after Amazon's most profitable businessAirbnb host: A guest is squatting in my condo and I can't get him to leaveLIES, BOOZE, AND BILLIONS: How one of the fastest-growing startups in Silicon Valley history raised $580 million then spiraled out of controlGitHub is undergoing a full-blown overhaul as execs and employees depart — and we have the full inside storyWhen she's not writing for Business Insider, Julie can usually be found on the trails, on my mountain bike, or on my skis, if you know where to look.