Elon Musk, who famously came up with the idea for SolarCity while at Burning Man a few years back, once said "Burning Man is Silicon Valley."
2017-08-24Judging from the photos of tech moguls, startup founders, and venture capitalists that have surfaced since the annual counterculture festival began, we're guessing Musk is right.
We rounded up the best photos of tech workers sweating it out on the playa.
User experience designer Olia Birulia made the well-traveled trek from San Francisco to Burning Man in 2016, and made some friends along the way.
A photo posted by Olia Birulia🐾 (@oliab13) on Sep 1, 2016 at 10:36am PDT
Emily Hsiung, a product designer at Uber, left for 2017 Burning Man with the 7 Sirens Cove theme camp. She helped make this sign with a computer-controlled cutting machine.
A post shared by Emily Hsiung (@emilyhsiung) on Aug 20, 2017 at 5:48pm PDT
Will O'Brien, an angel investor and chief operating officer of cloud-analytics platform Keen IO, couldn't resist the chance to fly direct to Burning Man's pop-up airport in 2016.
And we are off. Flying nonstop to Black Rock City! #burningman #burningman2016
A photo posted by Will O'Brien (@willobrien) on Aug 28, 2016 at 10:02am PDT
Sarah Tang, a senior operations manager at UberEATS, wore a unicorn headpiece as she danced at Burning Man in 2015.
Jessica Rose Yurasek manages social media strategy for clients like Twitter Video when she's not galavanting across the playa. She shot this lively photo in 2016.
A photo posted by Jessica Rose Yurasek (@missjessrose) on Sep 6, 2016 at 9:40am PDT
Matt Herrick, a corporate account executive at enterprise content-management platform Box, became the reigning champion of jousting at Black Rock City in 2016.
I am now the current reigning #jousting #champion of #blackrockcity #burningman
A photo posted by Matt Herrick (@lordherrick) on Aug 31, 2016 at 7:36pm PDT
Later in the week, Herrick bumped into some astronauts.
#burning the #catacombofveils was the highlight of my life. #burningman
A photo posted by Matt Herrick (@lordherrick) on Sep 2, 2016 at 7:32am PDT
Christopher McArthur took a quick break from his gig as senior programmer at Riot Games to bask in the glory of 2017 Burning Man.
See y'all there 🔥🔥🔥 #burningman #burningman2017
A post shared by Emily Hsiung (@emilyhsiung) on Aug 23, 2017 at 8:14pm PDT
Alessandra Bruno is a New York-based startup founder whose e-commerce platform, 4Gifters, lets you send a gift to anyone in the world. Her 2016 outfit was rocking.
🏯 #magicplace #burningman #sunset #burningman2016 #brc 💫
A photo posted by ALESSANDRA BRUNO (@alina_bruno) on Aug 31, 2016 at 9:08am PDT
Y Combinator alum Aaron Muszalski made a last minute adjustment to his costume in 2016.
A photo posted by Aaron Muszalski (@sfslim) on Sep 2, 2016 at 12:20pm PDT
500 Startups mentor Tatyana Kanzaveli posted this photo of her "new friend" last year. Her startup, Open Health Network, lets people build mobile apps without learning to code.
My new friend 😄 #burningman #burningman2016 #burningmanphotos #art #burn #creativity
A photo posted by @tkanzaveli on Sep 4, 2016 at 8:16am PDT
Kanzaveli also popped into a lecture at Ideate Labs' camp, where organizers held speaker series on topics related to tech and innovation.
Look at this awesome Conf hall speakers series at camp #Ideate #burningman #burningman2016
A photo posted by @tkanzaveli on Aug 30, 2016 at 5:16pm PDT
Marianna Phillips, a community manager at New York Artificial Intelligence group, soaked up the sun at Burning Man in 2016.
TEDxBlackRockCity returned to Burning Man in 2016 to provide an extra dose of inspiration.
@ChipConley speaking at the #BurningMan #TEDx #BlackRockCity
A photo posted by Ari Eisenstat (@arieisenstat) on Sep 1, 2016 at 8:44pm PDT
Venture capitalist Ari Eisenstat moderated a panel during a whiteout dust storm in 2016.
A photo posted by Ari Eisenstat (@arieisenstat) on Aug 31, 2016 at 6:12pm PDT
Bennett Thuener, VP of finance at Drchono, a health-record platform for medical practices, wore a bandana around his face to protect his nose and mouth from the dust storm.
Enjoying a sand bath. #burningman
A photo posted by Bennett Thuener (@bthuener) on Aug 31, 2016 at 6:13pm PDT
Sam Winkler is the CEO of Liquipel, a startup that has developed a unique process to make electronics water-resistant. Surely that ability came in handy at 2016 Burning Man.
Burning man lets do this🔥🔥🔥🔥 #burningman #burningman2016 #fam
A photo posted by Sam Winkler (@samwinkler) on Sep 1, 2016 at 2:44pm PDT
Creative developer Florian Zumbrunn channeled Indiana Jones on the playa last year.
A photo posted by Florian Zumbrunn (@llamah) on Aug 24, 2016 at 10:08pm PDT
Asher Blumberg, a senior product designer at mobile app startup Juxta Labs, and cofounder of a cruelty-free cosmetic glitter line, beat the heat at 2016 Burning Man.
Co create, evolve, and manifest destiny 🔥😎#burningman #thetemple
A photo posted by Asher Blumberg (@ashergodfrey) on Sep 3, 2016 at 12:55pm PDT