Enterprise

Oracle Just Declared War On Cisco

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Ashok Krishnamurthi Xsigo Oracle
Ashok Krishnamurthi, founder of Xsigo  YouTube/Xsigo

VMware isn't the only big gun taking on Cisco. Oracle just bought a startup, Xsigo, that also makes "software-defined networking" technology.

Xsigo's technology is broadly similar to Nicira, a startup VMware just bought for $1.26 billion last week.

In other words, Cisco just got itself a new enemy.

Oracle didn't reveal the size of the deal.

Oracle, Cisco, and Vmware are all trying to nab a share of a new market that could be worth $37 billion.

This market goes by a couple of names including "network virtualization" and "software-defined networking." 

Whatever you call it, it does for networks what VMware did for servers. This means that companies can buy less network equipment (switches, routers), and cheaper models, too, and networks will still work fast. SDN moves all the fancy features out of high-end network equipment. They become software applications that sit on servers.

This is how next generation cloud-computing data centers are being built.

And it's bad for Cisco, because Cisco makes most of its money selling superexpensive network equipment full of fancy features.

Oracle, like VMware, was already trying to do network virtualization on its own. Oracle's was working on something called Project Crossbow as part of its Solaris operating system.

But Xsigo gives Oracle a big leg up. Xsigo already has more than 300 enterprise customers (including VMware!) and a bunch of patents around virtualization. It was founded by an ex-Juniper exec, Ashok Krishnamurthi, who also worked at Sun Microsystems. (Oracle now owns Sun.)

This was a smart move by Oracle.

Cisco isn't sitting on its heels. Its got its dream team of engineers working on its own SDN tech, Insieme.

Meanwhile, everyone is lining up to eat Cisco's lunch.

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Julie Bort was Business Insider's Editor at Large for the Tech team. She loves investigating stories and shedding light on the tech industry's most amazing people.Here's a small sample of some of Julie's work.Former Pinterest employees describe a traumatic workplace where managers humiliate employees until they cry, Black people feel alienated, and the toxic culture 'eats away at your soul'Sex, tequila, and a tiger: Employees inside Adam Neumann's WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked itInsiders say WeWork's IT is a patchwork of cheap devices and Band-Aid fixes that will take millions to fixWeWork's toxic phone booths were created in-house by its Powered by We business70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon MuskElon Musk works so many hours at Tesla, employees are constantly finding him asleep under tables and desksHow this woman went from a Pizza Hut employee to a founder of a $4 billion startupAn Oracle insider explains how some salespeople gamed the system to sell more cloudTHE TAKEDOWN OF TRAVIS KALANICK: The untold story of Uber's infighting, backstabbing, and multimillion-dollar exit packagesMicrosoft is in talks to buy GitHub, a startup at the center of the software world last valued at $2 billionThe alarming inside story of a failed Google acquisition, and an employee who was hospitalizedInside Facebook's plan to eat another $350 billion IT marketHow a registered sex offender wound up living in an Airbnb hosting unsuspecting guestsA controversial ex-banker is the person who really runs Twitter — and he's gambling the company's future on one risky betSecret passages and skipped meals: Oracle's CEO gave us a rare peek at what it really takes to run a $37 billion companyHP told some employees to choose between becoming contractors with no benefits or being fired without severance'I felt like we were being extorted': Customer says Oracle tried to strong-arm him into a cloud saleHow the queen of Silicon Valley is helping Google go after Amazon's most profitable businessAirbnb host: A guest is squatting in my condo and I can't get him to leaveLIES, BOOZE, AND BILLIONS: How one of the fastest-growing startups in Silicon Valley history raised $580 million then spiraled out of controlGitHub is undergoing a full-blown overhaul as execs and employees depart — and we have the full inside storyWhen she's not writing for Business Insider, Julie can usually be found on the trails, on my mountain bike, or on my skis, if you know where to look.