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People are bidding more than $200 on 'fashion masks' on StockX as coronavirus cases grow in the US

OFF WHITE Logo Face Mask Black White
Even designer masks are in high demand right now. Stock X
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While the efficacy of face masks in preventing coronavirus remains murky, some resellers looking to make a quick buck are finding success by selling designer "fashion masks" on StockX.

StockX, the resale marketplace best known as a destination for sneakers and streetwear, is selling a bevy of masks from the buzzy fashion brand Off-White's 2019 collections, with some bids coming in at more than $200. One such design, which in previous months sold for an average of $80, just sold for $211 on the site. 

In a graph of the product's historical sales over time, there's a significant spike in the last week as incidents of the coronavirus have risen across the US. It also comes following a scarcity of masks that has persisted since January, when concerns about the virus' spread began to mount. 

stock x masks
Stock X

Another mask that was formerly selling at an average of $83 is now going for $185. StockX did not immediately return Business Insider's request for comment. 

Meanwhile, on Off-White's official website, the masks are completely sold out. 

Off-White
Off-White

Still, most medical professionals say masks aren't especially helpful in preventing the spread of the coronavirus.

"There's little harm in it," Eric Toner, a scientist at Johns Hopkins Center for Health Security, told Business Insider's Holly Secon. "But it's not likely to be very effective in preventing it."

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Bethany is an associate editor for business news, writing and editing across a broad swath of trending topics. She was previously a retail reporter at Insider, covering consumer culture and the evolution of the industry in the digital age.  At Insider, Bethany has conducted several groundbreaking investigations unearthing misconduct at some of the country's largest companies, from Lululemon and Urban Outfitters, to Peloton and Hobby Lobby. She has been featured on several news programs, including NPR's Morning Edition and Cheddar News.  Bethany was formerly a retail reporter at Digiday, where she covered the luxury fashion industry. As a freelance writer, her work has appeared in The Washington Post, The New York Times, Vox, Vogue Business, and Cosmopolitan, among others. You can read more of her work on her website and find her on Twitter @bethanybiron. Send your tips to bbiron@jkmperu.com.