Tech

Nvidia CEO Jensen Huang says it's 'insanely hard' to build a business — and ignorance is a 'superpower' for founders

Nvidia CEO Jensen Huang.
Jensen Huang outlined how difficult it was to build Nvidia. Sam Yeh/AFP/Getty Images
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Starting Nvidia from scratch and growing it into a $3 trillion company took three decades and stretched Jensen Huang to his absolute limit.

"Building a company is insanely hard," the chipmaker's cofounder said in a video shown at "Acquired Live" last month and posted online this week.

"The number of things that you have to know. The amazing people that you have to surround yourself with. The adversaries and all the smart things that they're going to do. The adversities that you're going to be confronted with over time."

Huang added that if he were to "take all the challenges, and all the hardship, and all the pain and suffering of the last 32 years, and I would have compressed it into the brain of a 29-year-old, there is no way that that person would have started the company."

He emphasized that if he knew what Nvidia would ultimately achieve, he would definitely have founded the company. Huang's aim was to underscore just how tough it is to build a successful business, and highlight why ignorance is a "superpower" for entrepreneurs — they don't know what they're getting themselves into.

Growing pains

Nvidia remains the poster child for the artificial intelligence craze. Its stock price has skyrocketed eight-fold since the start of 2023, fueled by frenzied demand for its microchips to power all manner of AI technology.

The company generated about $30 billion of revenue and $17 billion of operating income in the three months to July 28, its latest earnings show. That comfortably exceeds the roughly $27 billion of revenue and $10 billion of net income it brought in during the entirety of its 2022 financial year.

Nvidia stock has surged by almost 180% over the past 12 months and the company is now worth $3 trillion.

Huang — the world's 13th-richest person with a $107 billion net worth, per Bloomberg — spelled out how difficult it was to reach this point on the Acquired podcast last year.

He said that "building Nvidia turned out to have been a million times harder than I expected it to be, any of us expected it to be. At that time, if we realized the pain and suffering, just how vulnerable you're going to feel, and the challenges that you're going to endure, the embarrassment and the shame, and the list of all the things that go wrong, I don't think anybody would start a company. Nobody in their right mind would do it."

Huang added that with his current knowledge, he would balk at starting a company and enduring such hardship: "I think it's too much — it is just too much."

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Theron Mohamed
Theron Mohamed is a London-based correspondent on the International team at Business Insider. His coverage spans finance, investing, wealth, markets, and the economy.Theron joined BI in 2019 as a reporter at Markets Insider and rose to the rank of correspondent before moving to the Trending team then the broader International team. He previously covered tech, media, and telecom stocks for Investors Chronicle magazine and had a brief stint on the Financial Times' Data team. He interned at the Wall Street Journal in New York where he primarily wrote for Heard on the Street.Theron has freelanced for The Independent, The Telegraph, WIRED, and several smaller publications. He holds an undergraduate degree in geography from the London School of Economics, and a master's degree in journalism from Columbia University.Theron often covers Warren Buffett, Michael Burry, and other elite investors. He also writes about the world's wealthiest people and shares financial advice from all manner of rich and successful people.Email Theron at tmohamed@jkmperu.com and follow him on X @theron_mohamed.