Tech

Netflix Has A Huge Q3 — Stock Blasts Upward 10% On Huge Increase In Members

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netflix reed hastings
Netflix CEO Reed Hastings  Getty Images Latam

Netflix stock went up briefly as much as 10% in after-hours trading today, to $388, after its Q3 earnings report.

Here are the full set of numbers. Highlights from the Q&A are below.

Here are the results:

Revenue: $1.11 billion, up 22%, a narrow beat on the topline.

EPS: 52 cents, a big beat on the bottom line.

Subscriber adds: 1.29 million in the U.S., up 11%; 1.44 million foreign. That's a massive beat in new customers.

It's basically a huge validation of CEO Reed Hastings' business model. The shows — House Of Cards and Orange Is The New Black — are top-notch. Games won an Emmy. He's got more subscribers than HBO. The company is a real threat to the cable model. And now these numbers indicate Netflix is growing even faster than Wall Street thought it was.

Q4 guidance: 47-73 cents. Subscribers: 2.05 million net adds in the U.S.;  1.3 million net additions foreign.

Here's the new guidance in a chart:

netflix
Netflix

Here's what analysts had been expecting:

  • EPS: 49 cents
  • Revenues: $1.1 billion
  • Subscriber metrics: per the Wall Street Journal, "The company is expected to add roughly 1.1 million U.S. subscribers, and 950,000 overseas. The would boost their total subscriber base to roughly 31 million in the U.S., and 9 million overseas."

The movie-streaming company appears to be gearing up to position itself as yet another "channel" on your cable TV box. Netflix previously reported it has 30 million paying subscribers, according to Bloomberg, more than HBO. And it's been added to Virgin Media subscribers' boxes in the U.K.

Q3 was also the first full quarter in which its new series, "Orange is the New Black," became available. That show — about a female prison — was a hit with viewers.

Reed Hastings
Netflix

Highlights from the Q&A with Hastings and his team:

  • He begins by cautioning that he's seeing a lot of headlines about the stock, and says it's getting a lot of momentum investing — which he disapproves of.
  • Chromecast was not material to growth. Chromecast is the add-on "dongle" from Google that allows people to watch web video on their regular TV.
  • Hastings is expecting 6 million net additions this year and next year, producing a consistent 400 basis point increase in margins.
  • Hastings admits that he doesn't know whether the content or improvement in technology is driving growth. But he says Netflix is getting better at advertising.
  • Personal profiles, a new addition to the Netflix menu: We did about 5 billion hours of streaming in the last Q. Most of it comes from the initial setup screens. Says PP's are for the hardcore users.
  • Viewer behavior: What is the attrition rate like? We get some confusing answers here — no specific numbers. There is attrition after the first 3 or 4 episodes. But the total audience builds over time as word gets out.
  • 2014 original programming: Sense8, a sci-fi show, is on the way. As is Dreamworks animation deal.
  • Writedowns. If a show is a flop, will there be w writedown? Not likely. License period is longer than the revenue recognition period.
  • Breaking conventions in terms of releasing an entire season at once: Content chief Ted Sarandos says it's harder than you'd think because you need the cast to rest between seasons.
  • Movies: Will Netflix break into movie business? Sarandos: We are actively looking at documentaries to appear in Netflix.
  • Sports like the NFL, will they come to Netflix? We're still not interested in sports.
  • It will not be a problem to get a Netflix button on a Comcast box.
  • What's holding back the broadband markets abroad? Hastings says they'll be looking at expansions, Nordics and Netherlands.
  • Not seeing a threat from Aeereo.
  • Cord-cutting: "There is zero cord-cutting," Hastings says. "Our market has not been the cord-cutter market." No decline in MVPD households.

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Jim is the former editor-in-chief of Insider's news division.Previously he was the founding editor of Business Insider UK.He has also been managing editor at Adweek, an advertising columnist at CBS Interactive, and a Knight-Bagehot Fellow at Columbia Business School. His work has appeared in Slate, Salon, The Independent, MTV, The Nation and AOL.His investigative journalism changed the law in the US First Circuit Court of Appeals (U.S. v. Kravetz), the Third Circuit Court of Appeals (North Jersey Media v. Ashcroft), New Jersey (In Re El-Atriss), and New York State (Mosallem v. Berenson).The US Supreme Court cited his work on the death penalty in the concurrence to Baze v. Rees, on the issue of whether lethal injection is cruel or unusual.He won the Neal award for business journalism in 2005 for a series investigating bribes and kickbacks in the advertising business.Here's a selection of his past stories:   • The alleged betrayal in these photos, texts, and emails cost Snapchat $158 million   • Inside the conspiracy that forced Dov Charney out of American Apparel   • The Evolution of Ev: The creator of Twitter, Blogger, and Medium has a plan to fix the mess he made of the internet   • THE "KNOCK-IN SHORT": Nigel Farage and the massive bet against the pound on the night of the Brexit vote   • eBay worked with the FBI to put its top affiliate marketer in prison   • How Dunkin Donuts ended up hiring a psychotic credit card thief as director of communications   • BEJEWELED: The definitive, illustrated history of the most underrated game ever   • The CEO of Publicis told us how he stared down a furious internal rebellion to bet the future of his $11 billion company on artificial intelligence   • FBX: The billion-dollar Facebook business that never happened   • The €150 million check-kiting scam that bankrupted Leo Burnett in Greece   • My Polaroids of the September 11 attacks led me into America's secret court system for terrorist suspects   • YouTube deleted 130 rap videos to help police fight street gangs responsible for thousands of stabbingsDisclosure: I own shares of Twitter (TWTR).