Netflix will start cracking down on subscribers who use proxy services to access content that is "locked" in their area, according to a Thursday post on the company's blog.
Because of the complicated nature of some of Netflix's licensing deals, not all shows and movies on the service are available to users all over the world.
In order to bypass this, many subscribers have turned to internet proxies or other software that can fool Netflix's servers into thinking their computer is located in another region, "unblocking" their favorite shows.
When Business Insider spoke to Netflix CPO Neil Hunt last week, he said that historically Netflix hadn't been good at tracking or stopping these types of users. That seems set to change.
In the post published Thursday, Netflix's David Fullager, who heads content delivery, says that "in coming weeks, those using proxies and unblockers will only be able to access the service in the country where they currently are."
Fullager also assures users this will only affect those trying to fool the system, and that Netflix's ultimate goal is to have all content available everywhere.
