The Most Valuable Brands In The Retail World

$3.7 billion brand value

Down 8 percent from last year

Ranked #100 overall

Gap marketed to its core audience—millennials—to smashing results. Sales are up and things are looking brighter than ever. 

Source: Interbrand

$4.0 billion brand value

New addition to the list

Ranked #91 overall

Ralph Lauren conducted a successful marketing campaign during New York Fashion Week. It also has among the best mobile apps of any retailer.

Source: Interbrand

$4.1 billion brand value

Up 11 percent from last year

Ranked #88 overall

Starbucks released its new "blonde" roast and came up with a "sensory preference" map to give consumers more variety. 

Source: Interbrand

$4.2 billion brand value

Up 2 percent from last year

Ranked #86 overall

Pizza Hut expanded in the Middle East and released new promotions, like its cone-crust pizza. 

Source: Interbrand

$4.3 billion brand value

New addition to the list

Ranked #84 overall

Prada hired actor Edward Norton and model Daria Werbowy as spokespeople for its latest LG phone. The brand also weathered a storm of a consumer slow-down in China. 

Source: Interbrand

$4.3 billion brand value

Up 16 percent from last year

Ranked #82 overall

Burberry sent 3,000 Twitter fans personalized "thank-you's" for following them on Twitter and reached 1 million followers. 

Source: Interbrand

$5.2 billion brand value

Down 4 percent from last year

Ranked #71 overall

Avon's new CEO, Sherilyn McCoy, focused on marketing to core customers and making the make-up chain's basic products better. She also is working to revamp Avon's e-commerce site.

Source: Interbrand

$5.2 billion brand value

Up 15 percent from last year

Ranked #70 overall

Tiffany expanded its affordable offerings-under $500-and took advantage of its well-known brand name by adding logos. 

Source: Interbrand

$5.5 billion brand value

Up 15 percent from last year

Ranked #68 overall

Cartier released a wildly successful L’Odyssée de Cartier advertising campaign, which showed the history of the brand.

Source: Interbrand

$6.0 billion brand value

Up 2 percent from last year

Ranked #64 overall

KFC continued its global expansion, especially in China. The brand also released a variety of new value menu items that appealed to consumers.

Source: Interbrand

$6.2 billion brand value

Up 15 percent from last year

Ranked #63 overall

Hermès expanded its store network, remodeling and openings stores. It's also building an outlet in Shanghai, where demand is strong. 

Source: Interbrand

$6.7 billion brand value

Up 9 percent from last year

Ranked #60 overall 

Chinese consumers are big fans of Adidas, and the retailer is growing like crazy there. Adidas also grew in the U.S. 

Source: Interbrand

$9.4 billion brand value

Up 8 percent from last year

Ranked #38 overall

Gucci will open 43 stores this year--almost unheard of for a luxury brand. The retailer also benefited from demand in Asia.

Source: Interbrand

$9.5 billion brand value

Up 18 percent from last year

Ranked #37 overall

Zara expanded its e-commerce site and allowed online shoppers to return items to local stores. Zara also opened new stores in Asia.

Source: Interbrand

$10.9 billion brand value

Up 12 percent from last year

Ranked #36 overall

eBay's PayPal had a huge expansion last year. The online retailer also made it easy for mobile customers to shop. 

Source: Interbrand

$12.8 billion brand value

Up 8 percent from last year

Ranked #28 overall

The Swedish furniture giant posted a record profit last year and is investing in an international expansion, meaning that growth won't stop anytime soon. 

Source: Interbrand

$15.1 billion brand value

Up 4 percent from last year

Ranked #26 overall

Nike sales in the U.S., its largest market, are through the roof this year. The athletic brand also capitalized on the Olympics. 

Source: Interbrand

$16.6 billion brand value

Up 1 percent from last year

Ranked #23 overall

H&M expanded its e-commerce offerings and had growth in Asia, the U.S. and Europe. The retailer also considered expanding into South America.

Source: Interbrand

$18.6 billion brand value

Up 46 percent from last year

Ranked #20 overall

Amazon's Kindle Fire is the top lower-priced tablet. The retailer also added more offerings to its Kindle store and expanded its Amazon Prime service. 

Source: Interbrand

$23.6 billion brand value

Up 2 percent from last year

Ranked #17 overall

In addition to continuing momentum in its U.S., European and Asian stores, Louis Vuitton has begun an aggressive expansion in the Middle East.

Source: Interbrand

$27.4 billion brand value

Down 5 percent from last year

Ranked #13 overall

Disney remodeled stores to include interactive games for kids and make the experience more fun for customers. 

Source: Interbrand

$40.0 billion brand value

Up 13 percent from last year

Ranked #7 overall

McDonald's drew in more customers with new menu items like Blueberry Banana Nut Oatmeal and Frozen Strawberry Lemonade. The brand also expanded its value menu.

Source: Interbrand

$76.6 billion brand value

Up 129 percent from last year

Ranked #2 overall

Apple stores benefitted from the tremendous need for smartphones and tablets. Apple sold 11.8 million iPads last year, and no one else has been able to come up with a competitive tablet. 

Source: Interbrand

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