Retail

19 models who made history for H&M, Sports Illustrated, and more

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jennie runk model
Jennie Runk made history for H&M.  Vicenzo Lombardo/Getty Images

The fashion industry is notorious for its rigidity.

But every now and then, a model redefines the industry.

These models proved that you don't need to look a certain way to be featured in a major campaign or to strut the runway.

In fact, these models owned who they are — and still do.

See who these history-making women are.

 

Plus-size model Jennie Runk appeared in an H&M campaign in 2013 with little fanfare, proving that the brand didn't discriminate between sizes.

Jennie Runk
YouTube

Neelam Gill was Burberry's first ever Indian model to star in a campaign.

Neelam Gill burberry
Burberry

Source: Elle

Mariah Idrissi made history when she wore a hijab earlier this year in an H&M campaign. She was discovered on Instagram.

Mariah idrissi h&m
Youtube/H&M

Ashley Graham broke ground as the first ever size 14-16 model to appear in Sports Illustrated. She appeared in ad for Swimsuitsforall.

swimsuitsforall SI Ad ashley graham
Courtesy of swimsuitsforall

Robyn Lawley is size 12, and she appeared in Sports Illustrated the same year that Ashley Graham's ad did. This caused some controversy, as not everyone considered her to be truly plus size. She also has appeared in Ralph Lauren campaigns.

robyn lawley sports illustrated plus size model
Sports Illustrated

Tess Holliday was the biggest model to ever be signed by a major talent agency. She is a size 22. She celebrated the news on Facebook with her followers.

Tess Holliday
Facebook/Tess Munster

Tyra Banks was the first-ever African American model to appear on the cover of the iconic Victoria's Secret catalog and on the cover of Sports Illustrated. She made history in 1996 when she appeared on both covers — as well as on the cover of GQ.

tyra banks sports illustrated 1996
Sports Illustrated

Source: People

In 1974, Beverly Johnson was the first African-American model to appear on the cover of Vogue.

Beverly Johnson
Jason Merritt/Getty Images

Source: Vogue

Whitney Thompson won America's Next Top Model in 2008 — and she was plus size.

whitney thompson
Facebook/Whitney Thompson

Denise Bidot went unretouched in an ad campaign for Swimsuitsforall.

Denise Bidot swimsuits for all unretouched 1
swimsuitsforall/YouTube

Source: YouTube

Emme is known to many as the first plus-size supermodel. She's currently changing the fashion industry by launching Fashion Without Limits, a program at Syracuse University to teach young designers how to craft clothing for larger bodies.

Emme
Mike Coppola/Getty Images

Jamie Brewer walked the runway for Carrie Brewer at this past February's New York Fashion Week — making her the first model with Down Syndrome to walk the runway during the iconic week.

Jamie Brewer first down syndrome model at fashion week feb 2015
Brian Ach/Getty Images

Source: Time

In the same Carrie Hammer show, Danielle Sheypuk also broke ground. She was the first model in a wheelchair to appear on the runway during New York Fashion Week.

Danielle Sheypuk
Astrid Stawiarz/Getty Images

Source: The Guardian

Transgender model Andreja Pejic made history as the first ever transgender woman to be the face of a major makeup brand. She told Vogue earlier this year she would participate in a Make Up Forever Campaign, and, when the campaign photos broke, it was proof that beauty norms are evaporating.

The world is as diverse as the 40 shades of @makeupforeverofficial Ultra HD foundation :) wearing @ralphlauren

A photo posted by Andreja Pejic (@andrejapejic) on Jun 3, 2015 at 5:51pm PDT

 Source: Vogue

Hari Nef was the first ever transgender model to sign with major modeling agency IMG.

Hari Nef
Frazer Harrison/Getty Images

Source: Vogue

Iskra Lawrence has appeared unretouched in Aerie campaigns alongside other gorgeous models who forwent Photoshopping. Lawrence has continued to break ground by becoming a National Eating Disorder Awareness ambassador. She also created the NEDA Inspires seal, a seal of approval that indicates body-positive content.

Aerie Fall Marketing 2015
Aerie/Ali Mitton

The New York Times called Naomi Sims a "pioneering cover girl." She was the first African-American woman to appear on the cover of Ladies' Home Journal back in 1968.

Naomi Sims
AP Images

Source: New York Times

Veronica Webb was the first black model to land a contract with a major makeup company. She signed with Revlon in 1992.

Veronica Webb
Ilya S. Savenok/Getty Images

Source: Huffington Post

Jordan Tesfay was Cover Girl's first ever plus-size model.

Jordan Tesfay Cover Girl
Cover Girl

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Mallory is a retail reporter for Business Insider. She has written for a variety of websites, including Yahoo Celebrity, Cosmopolitan, Bustle, The Frisky, and The Billfold. She graduated from SUNY Binghamton.