Personal Finance

Millennials aren't buying starter homes — they're splurging on million-dollar places instead

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It's a seller's market. Artazum/Shutterstock
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  • Zillow's CEO, Spencer Rascoff, says millennials are interested in buying homes but are waiting longer to do so.
  • Millennials aren't buying "starter homes" — they're typically spending more on their first homes.
  • "Many people are basically skipping starter homes," Rascoff says. "They're renting until their 30s and that first house they buy is a million dollars. They just are not even buying the $200, $300, $400,000 home, which is a total mind shift as compared with previous generations. So they're still buying homes, they're just buying them later and buying them bigger."


Contrary to popular belief, millennials are interested in purchasing homes. They're just waiting longer to buy.

A September report from the real-estate website and app Zillow found that millennials — i.e., people between the ages of 18 and 34 — are the largest group of homebuyers in the US. (The median age of a homebuyer is 36.)

Spencer Rascoff, Zillow's CEO, has some insight into why millennials are delaying their first home purchases. On an episode of Business Insider's podcast, "Success! How I Did It," Rascoff broke it down for our US editor-in-chief, Alyson Shontell.

"The whole real-estate industry now is characterized by extreme scarcity and inventory," he said. "There are about — I think it's 15 or so percent fewer homes for sale today than a year ago." (Zillow puts the annual change in US for-sale inventory at -12%.)

"And so it's a seller's market whether you are a millennial or not a millennial," he said, adding: "And the root of this problem, the root of the inventory problem, is homebuilders really only build high-end houses now. It's very difficult for a builder to get it to pencil to build a 2,500-square-foot, 2,000-square-foot, 1,500-square-foot starter home, because they can just make so much more money building a 6,000-square-foot-plus home."

As a result, Rascoff said, home prices shoot up, leaving minimal inventory at the middle and low end of the housing market.

Listen to the full episode here, or listen later with the buttons below: 

Rascoff explained how this limited supply affects millennials' homebuying patterns:

"As a result of limited starter-home inventory, they're renting longer. And when they buy their first home, they're buying a much nicer home than a prior generation.

"I mean, many people are basically skipping starter homes; they're renting until their 30s, and that first house they buy is a million dollars, and they just are not even buying the $200,000, $300,000, $400,000 home, which is a total mind shift as compared with previous generations. So they're still buying homes — they're just buying them later and buying them bigger."

Rascoff pointed out some other distinguishing features of millennials' homebuying experience — for example, that many borrow their down payment from friends and family. A 2016 Zillow report found that 25% of first-time buyers used gifted funds as a down payment.

And many millennials simultaneously look at homes to buy and those to rent because they know they might not find a place to buy. Jeremy Wacksman, the chief marketing officer of Zillow Group, told Business Insider's Madeline Stone earlier this year, "We see nearly half of first-time homebuyers consider renting as well."

Other factors could help explain why millennials are putting off buying their first homes.

As Business Insider's Akin Oyedele reported, Census Bureau data shows that fewer 25-to-34-year-olds are living with a spouse or partner. That suggests milestones like marriage, which often precipitates buying a home, are happening later.

What's more, Oyedele reported, student debt has hit record levels, making it harder to take out a mortgage.

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Shana was a correspondent for Insider, where she covered career development and workplace culture.In 2022, she published "Don't Call It Quits" to help professionals who feel stuck in their careers find greater happiness at work.Shana spearheads the HR Insider series, for which she's interviewed talent chiefs at Microsoft and Goldman Sachs, shared tips from an ex-Googler on knowing when to change jobs, and demystified the hiring process at Salesforce. She regularly publishes news analysis; past topics have included burnout among US workers, gender and racial dynamics within HR, and the hybrid workplace.She has moderated programs at Chief and the Harvard Business School Club of New York and has appeared on Cheddar and Bold TV.Before beginning her career in journalism, Shana studied English and psychology at Brandeis University and received her master's degree in English literature from Columbia University.
Alyson is the Editor-in-Chief and CCO at Fortune.  She was previously a co Editor-in-Chief overseeing Business Insider's tech and business coverage.She joined Business Insider in July 2008 as the company's sixth employee. She started as a sales planner before joining the editorial team in 2010, where she became a startup reporter and was first to cover some of today's largest tech companies, including Pinterest, Tinder, Instagram, Uber and Snap. Alyson rose to become a senior correspondent, then Executive Editor.She was appointed Editor-in-Chief of Business Insider in 2016, at which point she became the youngest and only woman to run a global business publication. Under her leadership, the business division has grown to hundreds of  millions of monthly readers.Alyson was a host of  Insider's conferences and launched a podcast, "Success! How I Did It," where she interviewed influencers ranging from Sheryl Sandberg to Steve Ballmer about their career paths (subscribe on iTunes here).She has appeared on ABC, Good Morning America, Al Jazeera, MSNBC, CNBC, CNN, and CBC, and she has interviewed media personalities such as Megyn Kelly, technology leaders like Fred Wilson, political leaders like John Brennan, and sports star LeBron James. She is a judge for the prestigious Gerald Loeb Awards in business journalism, and has been named one of Min's Rising Stars in Media, as well as Folio's 2017 Top Women in Media.She graduated from Syracuse University's Newhouse School of Public Communications, where she majored in psychology and advertising.You can read some of her investigative articles here:Leaked videos reveal the true founding story of SnapchatThe founder who dumped Jared Kushner: Inside the phone call that left the White House star in a fit of rageThe downfall of billion-dollar startup, FabHow a startup that raised the largest seed round in Silicon Valley history blew itself up before it even launchedThe dark side of Facebook, where people lie, cheat, and make millionsA profile of Uber's controversial CEO, Travis KalanickThe mystery of Jody Sherman, a founder who was driven to suicide and left behind a shocking business disasterDisclosure: Alyson owns bitcoin and Snap. She is also an investor in The Spun, a sports-media startup founded by her husband.