Tech

Microsoft Has Turned A Spotlight Onto One Of Its Coolest Execs, Office GM Julia White

julia white office for ipad
Julia White wearing her now-famous LaMarque racing jacket with an asymmetrical collar. Microsoft / screengrab
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Back in March, Satya Nadella made his first public appearance as Microsoft's CEO at the San Francisco launch of Office for iPad.

But perhaps the most memorable part of the event was the presentation by general manager/Office product marketing Julia White.

The media loved her.

Mashable editor Lance Ulanoff said her stylish jacket should get its own Twitter accountThe New York Post said "... it wasn’t just Nadella’s laid-back threads. Microsoft general manager Julia White, who presented the Office iPad app, was decked out in a black form-fitting LaMarque motorcycle jacket."

Twitter user Brian Barker (@peachorchid) summed it up for most people: “Julia White looks like she arrived from some cool sci-fi future in her leather jacket to stop us from destroying ourselves #cloudformobile,”tweeted.

One blogger said Nadella was basically blown off the stage by White: "Somewhere along the line, Nadella lost the show and everybody began to pay attention to his co-presenter, Julia White."

In short, White is the first genuinely cool leader at Microsoft we've seen in years.

Microsoft is now running a paid advertorial slot on Techmeme for its official profile of her. The company is almost daring people to speculate about her future in Microsoft's top echelons: "Is Office exec Julia White the face of a new Microsoft?" asks the company's official blog.

Microsoft's Julia White
Microsoft's top Office marketer, Julia White   Microsoft

Here are the 10 most interesting things we learned from White's new bio:

  1. She's a redhead (duh) and believes it has made her an outsider. “I think that a lot of it goes back to being a redhead ... I’ve always liked being different, so I embraced that mentality.”
  2. White was an Olympic hopeful in synchronized swimming.
  3. She was born "in a potato-growing area of Idaho, White’s friends and neighbors were all farmers."
  4. She keeps a soccer ball in her office, which she dribbles while she talks.
  5. Her first job in tech was at Intuit in 1996.
  6. She knew early that online banking would be huge: “I was the youngest person on the team and one of the bankers told me, ‘NO ONE is going to bank on the internet. That is crazy.’ I responded, ‘Sorry, it’s really not.’”
  7. In 1999, she left Intuit to go to Harvard Business School.
  8. She's one of those women like Yahoo's Marissa Mayer who "has it all" — kids and a career: "when White was on maternity leave with her second child, a colleague got in touch to ask her to 'come lead Exchange marketing.' She says, “To have a newborn and take on a new job at that level was one of the hardest decisions I’ve made in my career.'"
  9. That LaMarque leather jacket retails for somewhere between $400 and $600.
  10. Finally, she can blow giant bubble gum bubbles, as this Microsoft promo pic shows:
julia white bubble gum
Photos by Brian Smale / © Microsoft

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Jim is the former editor-in-chief of Insider's news division.Previously he was the founding editor of Business Insider UK.He has also been managing editor at Adweek, an advertising columnist at CBS Interactive, and a Knight-Bagehot Fellow at Columbia Business School. His work has appeared in Slate, Salon, The Independent, MTV, The Nation and AOL.His investigative journalism changed the law in the US First Circuit Court of Appeals (U.S. v. Kravetz), the Third Circuit Court of Appeals (North Jersey Media v. Ashcroft), New Jersey (In Re El-Atriss), and New York State (Mosallem v. Berenson).The US Supreme Court cited his work on the death penalty in the concurrence to Baze v. Rees, on the issue of whether lethal injection is cruel or unusual.He won the Neal award for business journalism in 2005 for a series investigating bribes and kickbacks in the advertising business.Here's a selection of his past stories:    The alleged betrayal in these photos, texts, and emails cost Snapchat $158 million    Inside the conspiracy that forced Dov Charney out of American Apparel    The Evolution of Ev: The creator of Twitter, Blogger, and Medium has a plan to fix the mess he made of the internet    THE "KNOCK-IN SHORT": Nigel Farage and the massive bet against the pound on the night of the Brexit vote    eBay worked with the FBI to put its top affiliate marketer in prison    How Dunkin Donuts ended up hiring a psychotic credit card thief as director of communications    BEJEWELED: The definitive, illustrated history of the most underrated game ever   • The CEO of Publicis told us how he stared down a furious internal rebellion to bet the future of his $11 billion company on artificial intelligence   • FBX: The billion-dollar Facebook business that never happened   • The €150 million check-kiting scam that bankrupted Leo Burnett in Greece   • My Polaroids of the September 11 attacks led me into America's secret court system for terrorist suspects   • YouTube deleted 130 rap videos to help police fight street gangs responsible for thousands of stabbingsDisclosure: I own shares of Twitter (TWTR).