Microsoft CEO Satya Nadella said in an interview with The Verge he hopes the "new Bing" will make rival Google "come out and show that they can dance."
"And I want people to know that we made them dance, and I think that'll be a great day," Nadella said amid Tuesday's launch of the revamped Bing search engine made in collaboration with OpenAI.
The new Bing is "more powerful" than OpenAI's viral AI chatbot, ChatGPT, and is made specifically for search, Microsoft said, adding that it's "even faster, more accurate and more capable."
With the new Bing, Nadella said Microsoft has "brought some more competition to search" with Google, which dominates the global search market. Nadella said he's been waiting to compete with Google "for 20 years."
Neither Microsoft nor Google immediately responded to Insider's request for comment.
In January, Microsoft announced it was making a "multi-billion dollar investment" in OpenAI that was reportedly worth $10 billion. The two companies have been partnered since 2019, when Microsoft poured in $1 billion to the AI startup.
After the launch of ChatGPT in November, Google issued a "code red" to employees about the possible threat to its search engine, and refocused its AI strategy to launch more products.
On Monday, Google CEO Sundar Pichai introduced Google's "experimental conversation AI service," Bard, which is will be available beyond "trusted testers" in the coming weeks.
