Meta product managers are rebranding. Some are now calling themselves "AI builders," a signal that AI coding tools are changing who gets to build software inside the company.
One of them, Jeremie Guedj, announced the change in a LinkedIn post last week. "I still can't believe I'm writing this: as of today, my full-time job at Meta is AI Builder," he wrote.
Guedj has spent more than a decade as a traditional product manager, a role that sets the road map and strategy for products then built by engineering teams. He said that while his title in Meta's internal systems still lists him as a product manager, his actual work is now full-time building with AI on what he calls an "AI-native team."
Another Meta product manager also lists "AI Builder" on her LinkedIn profile, while at least two other Meta engineers write the term in their bios, Business Insider found.
The shift aligns with a message CEO Mark Zuckerberg expressed on Meta's most recent earnings call: 2026 is when AI tools would meaningfully reshape how work gets done inside the company. AI coding tools have already shaken up the tech industry, allowing more people with fewer technical skills to build apps from scratch.
"We're investing in AI-native tooling, so individuals at Meta can get more done," Zuckerberg said. "We're elevating individual contributors and flattening teams. We're starting to see projects that used to require big teams now be accomplished by a single very talented person."
Guedj's role reads like a practical expression of that vision. In his post, he described his team as one "where data and knowledge are AI-friendly at their core, and where humans and AI agents work together, synchronously and asynchronously."
Meta did not respond to a request for comment from Business Insider.
Meta blurs the line between engineers and product managers
"AI builder" isn't a formal Meta designation, at least not yet. Guedj acknowledged it isn't his official title.
One Meta employee who wished to stay anonymous because they weren't authorized to speak to the press said that the label is not an official role and is more likely an experiment within a specific organization as Meta pushes toward AI-native teams across the company. Reality Labs, Meta's division responsible for its smart glasses and virtual reality efforts, is one of those organizations, this person said.
"Software engineers are becoming product managers and product managers becoming software engineers," they added. "The idea is to make individual contributors more productive."
Inside Meta, the drift from coordinator to builder has been visible for months. In November, Joseph Spisak, a product director in Meta's Superintelligence Labs, said that product managers at the company were vibe-coding prototypes and showing them directly to Zuckerberg.
"We can literally vibe code products in a matter of hours, days, and explore the space," Spisak said.
In January, another Meta product manager, Zevi Arnovitz, said on a podcast that using AI coding tools felt like being handed "superpowers." Arnovitz, who said he has no technical background, described rebuilding his workflow around AI — operating less like a conductor moving work between engineering and design and more like a product owner who can execute.
How LinkedIn and Google encourage AI builders
Some companies are moving beyond experimentation. In December, LinkedIn scrapped its long-running associate product manager program and replaced it with an associate product builder track.
Tomer Cohen, LinkedIn's chief product officer at the time, said on a podcast that the company wanted to train new hires who can code, design, and manage products — people "who can flex across" traditional role boundaries.
Last year, Madhu Gurumurthy, the company's product head for AI models, tweeted that the company was moving to a "building-first" culture. In an age of vibe-coding, Gurumurthy said, product managers can show, not tell. "Role profiles are blurring, creativity and building are happening in parallel," he wrote.
"Each company is approaching this differently and is still figuring this out," one product manager at Google, who wished to stay anonymous, told Business Insider. "I've been encouraging designers and product managers on my team to blur roles a bit."
As Guedj, the self-proclaimed Meta AI builder, put it: "Building has always been my passion. AI gave me the ability to turn ideas into real, working apps. That changed everything."
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