Tech

A Meta exec appeared to mock Elon Musk by saying that its Twitter competitor will be 'a platform that is sanely run' — reportedly drawing cheers from staff

Mark Zuckerberg and Elon Musk
Mark Zuckerberg and Elon Musk. Getty Images
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A Meta executive appeared to make fun of Elon Musk when telling staff about its Twitter competitor, The Verge reported.

The Instagram parent company first confirmed to Platformer in March that it's working on its own text-based social network, codenamed "Project 92."

In an all-hands meeting Thursday, Meta's chief product officer Chris Cox confirmed the project is indeed inspired by Musk's platform, calling it "our response to Twitter," per The Verge.

And he even appeared to fire some shots at the world's richest person, which drew cheers from the audience.

"We've been hearing from creators and public figures who are interested in having a platform that is sanely run," Cox said according to The Verge.

He added that creators said they wanted a "stable place to build and grow their audiences," the tech news site reported.

Twitter has sparked several controversies since Musk took over the platform, like its Twitter Blue subscription service which lets anybody get an official-looking blue checkmark. 

That's led to public figures being impersonated, and a rogue Disney parody account – which posted a racial slur – being assigned a gold checkmark that's supposed to be reserved for businesses. 

Musk's own behavior has also been under the spotlight – like firing employees who critic zed him, or saying Twitter would only pay rent "over his dead body", according to one lawsuit.

The Wall Street Journal also reported on Cox's apparent jibe, and that Meta is trying to get Oprah and the Dalai Lama to commit to using its new platform.

Screenshots of the app from The Verge confirm Moneycontrol's first report that users will sign onto Project 92 using their Instagram accounts. 

Executives added Meta's Twitter competitor will work with other apps like Mastodon and Bluesky because it uses the same protocol, ActivityPub, which is made up of decentralized servers, The New York Times reported.

Meta did not immediately respond to Insider's request for comment. 

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Pete Syme
Pete Syme is an aviation reporter for Business Insider, based in London.He writes about all things related to the industry, from aviation safety and CEO interviews to route reveals and airplane tours. Pete also uses data for industry analyses and to visualize breaking news events.Before joining Business Insider in 2022, he graduated with an MA in Newspaper Journalism from City, University of London, and a BA in English from the University of Exeter.