Retail

McDonald's is testing its most drastic menu change in decades

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mcdonalds burger double quarter pounder
By cozymax on Flickr

McDonald's is testing fresh, never frozen beef patties at restaurants in Dallas.

The test is limited to just 14 restaurants, but it represents the biggest potential change to McDonald's menu in decades.

McDonald's has long relied on an extensive network of suppliers who make, freeze, and ship beef patties to its more than 14,000 restaurants in the US.

Expanding the test would require a massive shake-up to its supply chain.

The test, first reported by Jonathan Maze at Nation's Restaurant News, is limited to Quarter Pounder patties used in the Quarter Pounder with Cheese, Double Quarter Pounder with Cheese, Bacon Clubhouse, and the Homestyle Burger, which is a regional burger in the Dallas-Fort Worth area.

McDonald's spokeswoman Lisa McComb said it's too early to tell whether the test will be expanded.

"Like all of our tests, this one too is designed to see what works and what doesn’t within our restaurants by considering the operational experience, consumer response, price points, and other important information, which may inform future decisions," she told Business Insider. "It’s very premature to draw any conclusions from this test."

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Hayley Peterson
Hayley Peterson
Hayley Peterson is an Executive Editor who oversees coverage of the economy, tech, media, advertising, defense, careers, and more.She was previously a chief correspondent at Business Insider and wrote breaking news, analysis, and in-depth investigations on large consumer companies, with an emphasis on retailers including Amazon, Walmart, major grocery chains, and department stores.Hayley won recognition from the Society for Advancing Business Editing and Writing in 2018 for "defining the retail apocalypse" through her reporting on retail job losses, the decline of Sears, and the impact of store closings on bondholders.Prior to joining Business Insider in 2013, Hayley was a White House correspondent and embedded on the presidential 2012 campaign trail.