Retail

McDonald's Is Testing Out A Menu Item That It Hasn't Sold In The US For Nearly A Decade

Read in app
mcdonald's mighty wings chicken
By Andrew Currie on Flickr

There's a chicken war brewing between the big fast food chains.

Now, Mighty Wings — McDonald's version of bone-in chicken wings — have appeared at select stores in Atlanta, reports Scott Hume at Burger Business.

"This is purely an item that restaurants in Atlanta are testing," a McDonald's spokesperson told the Huffington Post. "There are no plans to roll these out nationally. This local market test reflects our desire to meet customer needs on a local level."

McDonald's used to sell the wings in the U.S. back in the 1990s, but discontinued them in 2003. The National Chicken Council even says that the Mighty Wings are a big reason chicken wings are so popular today.

The wings were sold last year in Australia, re-branded as Chicken McWings. They're currently on the menu in Spain as Alitas de Pollo (which means "chicken wings").

If, one day, it does go national, McDonald's would be crossing an important line. Burger chains can push chicken sandwiches all day long, but what chicken chains like KFC and Popeye's care about most are their core, bone-in items. 

NOW SEE: 12 McDonald's Menu Items That Failed Spectacularly >

Read next

Kim is the retail editor at Business Insider, covering big box, apparel, e-commerce and restaurants. Previously he worked for a financial and strategic management consulting firm. He is also currently a part-time graduate student in Business and Economic Reporting at New York University. Kim holds an MBA in Strategic Management from Pace University and a BSc in Business Administration from Sacred Heart University.