Retail

McDonald's Might Extend Its Breakfast Hours

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McDonald's is eyeing a possible extension of its breakfast hours, the Associated Press reports

"We know ... that breakfast on the weekend cut off at 10:30 doesn't go very well," Jeff Stratton, head of McDonald's USA, told the AP. "We're just beginning. ... We're just taking a look at it."

We contacted McDonald's to find out whether the chain is considering an all-day breakfast menu or an extension of just a couple hours. We will update when we hear back.

McDonald's customers have long urged the chain to make Egg McMuffins, Sausage Biscuits, and other popular breakfast items available all day.

But the chain's small kitchens could make it difficult to expand the menu without slowing down service.

The menu has expanded 70% since 2007, and McDonald's is now struggling with the longest drive-thru wait times in decades.

McDonald's CEO Don Thompson has hinted in the past that he would consider an all-day breakfast menu.

"Yes, we would consider it," Thompson told CNBC in April. But, he added, "We have to focus on our existing menu, focus on the delivery of that and great customer experiences."

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Hayley Peterson
Hayley Peterson
Hayley Peterson is an Executive Editor who oversees coverage of the economy, tech, media, advertising, defense, careers, and more.She was previously a chief correspondent at Business Insider and wrote breaking news, analysis, and in-depth investigations on large consumer companies, with an emphasis on retailers including Amazon, Walmart, major grocery chains, and department stores.Hayley won recognition from the Society for Advancing Business Editing and Writing in 2018 for "defining the retail apocalypse" through her reporting on retail job losses, the decline of Sears, and the impact of store closings on bondholders.Prior to joining Business Insider in 2013, Hayley was a White House correspondent and embedded on the presidential 2012 campaign trail.