Tech

The 'Dirty Little Secret' About Google's 20% Time, According To Marissa Mayer

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marissa mayer mid Google years
Mayer in her Google days.  Google

One of Silicon Valley's most famous human-resources policies may not actually exist, according to Yahoo CEO Marissa Mayer.

Almost since its beginning, Google has had a well-known policy called "20% time."

Under this policy, employees get to work on whatever personal projects they want during one-fifth of their week — a whole day.

Supposedly, lots of big Google products came out of 20% time. One you've definitely heard of is Gmail.

The 20% time policy is considered so successful at Google that policies like it have spread to several other companies in Silicon Valley, from LinkedIn to Google.

But here's the thing.

It turns out 20% time doesn't really exist at Google. Not according to Mayer, who used to work at Google.

While doing reporting for my new book, "Marissa Mayer and the Fight to Save Yahoo!" I learned that in the spring of 2013, Mayer stood up on stage during an all-employee meeting at Yahoo and debunked the 20% time myth.

Mayer was announcing something called the CEO Challenge — an initiative where teams that came up with cool new product ideas would get spot bonuses of $250,000. Mayer warned Yahoo employees not to work on CEO Challenge products instead of doing their regular work.

"It’s funny," she said. "People have been asking me since I got here, 'When is Yahoo going to have 20% time?'"

"I’ve got to tell you the dirty little secret of Google’s 20% time. It’s really 120% time."

She said that 20% time projects aren't projects you can do instead of doing your regular job for a whole day every week. It's "stuff that you’ve got to do beyond your regular job."

If you're the kind of person who likes these sorts of inside details, you're the kind of person I wrote my book for, and you should buy a copy — or three dozen for all your friends. 

 

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Nicholas Carlson was Business Insider's global editor-in-chief from 2017 to 2024, overseeing its emergence as a National Magazine Award, Emmy, SABEW, and Pulitzer Prize-winning global news organization with more than 500 journalists reaching 200 million readers and viewers each month.Before that, he was Business Insider's chief correspondent.Carlson is also the author of "Marissa Mayer and the Fight To Save Yahoo!"He was an Executive Producer of "Quiet on Set: The Dark Side of Kids TV," which, during its debut week, was the most-watched television show on any streamer and the most-watched show in Max history.His investigative reporting rewrote the histories of Facebook, Twitter, and Groupon. He also wrote the award-winning features "The Truth About Marissa Mayer: An Unauthorized Biography" and "THE COST OF WINNING: Tim Armstrong, Patch, And The Struggle To Save AOL."Longform.org named "THE COST OF WINNING" the best long-form business story of 2013.Carlson's coverage of Yahoo won Digiday's award for Best Editorial Achievement of the year in 2014.In 2015 Carlson wrote a New York Times Magazine cover story, "What Happened When Marissa Mayer Tried to Be Steve Jobs." It was a finalist for a Mirror Award for best in-depth/enterprise reporting.Carlson began his journalism career at InternetNews.com and then Gawker Media's Valleywag. He went to Davidson College. Disclosure: Nicholas is an investor in private and public companies and adheres to Insider Inc's Conflict of Interest policy, which you can read here.