Entertainment

Mark Ronson says Ryan Gosling's 'I'm Just Ken' flopped during the first screening of 'Barbie': 'The humour wasn't translating'

mark ronson
Mark Ronson, who executive produced the "Barbie" soundtrack. Santiago Felipe/Getty Images
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Mark Ronson recalls panicking when his song "I'm Just Ken" fell flat during the first screening of "Barbie."

Ronson, 48, discussed the details in an interview with The Times of London published Sunday, mere hours before the 96th Academy Awards will take place at the Dolby Theatre in Los Angeles at 7 p.m. ET.

Ryan Gosling as Ken in "Barbie."
Ryan Gosling as Ken in "Barbie."  Warner Bros. Pictures

The power ballad Ronson wrote alongside Andrew Wyatt — which became the breakout hit of the summer — is nominated for best original song. The song appears during the film's climax when the Kens get into a battle at the beach. It's sung by Ryan Gosling, who plays the main Ken.

Ronson told the outlet that "Barbie" director Greta Gerwig asked him to write a few songs for the film.

"I thought, 'God, I hope we don't ruin it,'" he said. "At that first screening the song wasn't working. I panicked. The humour wasn't translating and Greta had to fight. The studio asked her how much she really needed it and she said, 'With every inch of my body.' And then there was a big swing."

Ryan Gosling is dressed as Ken in black sunglasses, a bandana, and a white fur coat as part of a scene of the "Barbie" movie.
Ryan Gosling in "Barbie."  Warner Bros. Pictures

Ronson continued in the interview that he and Gerwig wanted the song to feel sincere despite the laughter the scene might receive.

"Ken is ridiculous," he told the outlet. "But Greta's point was that nobody should ever be laughing at a character. We feel their pain, as crazy as that sounds about a guy wearing a white mink and two pairs of sunglasses. I never wanted to write a song for a cheap laugh. You want something to get under people's skin."

He added that "I'm Just Ken" did more than entertain audiences, saying it's "helped young boys."

"My friend's eight-year-old got broken up with and he said, 'It's OK, because Ken got broken up with by Barbie.' The song tells boys that it's OK to be runner-up," Ronson said. "The internet's caused a level of isolation in boys and this idea of male camaraderie and sharing your feelings is a nice and unexpected thing to come out of it."

Ryan Gosling
Ryan Gosling attends the European premiere of 'Barbie' on July 12, 2023.  Wiktor Szymanowicz/Anadolu Agency via Getty Images

Although audiences fell in love with Ken and his eponymous song, it almost didn't make the cut until Gosling stepped in. Vanity Fair reported in July 2023 that Gosling loved "I'm Just Ken" so much that he requested to perform it for the film.

And on Sunday, Gosling will perform the song at the 2024 Oscars. A source told People that "spirits were high" during rehearsals before the big night.

"Ryan was in great spirits, and he was a total pro," they said. "He was joking around and having a great time."

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Lauren Edmonds
Lauren Edmonds is an award-winning reporter on the Business News team. When news isn't breaking, she covers how AI and data centers impact communities across the US. She also writes about personal finance, paths to financial freedom, and contributes to Business Insider's Young Geniuses series. Lauren has previously covered lifestyle and entertainment, digital culture, and more. She has a master's degree from Columbia University Graduate School of Journalism and resides in New York City.Do you have an interesting story to tell? You can reach Lauren at ledmonds@jkmperu.com or on Signal at ledmonds0.07.StoriesThe bipartisan backlash to Big Tech's AI data centers is getting harder for politicians to ignoreI spent 4 hours at an AI data center town meeting. Things got rowdy.Meet the MAGA darling mobilizing Americans against Big AIKevin O'Leary defends his Utah data center project: 'Think about the number of jobs'Why Hollywood is paying this 17-year-old up to $20,000 to boost film trailers with TikTok editsHere's all the free money Trump's talked about giving Americans during his second term — and where it all standsA 17-year-old earned $72,000 after investing his e-commerce profits into stocks. Here's why he bet on the tech industry.Lawmakers float a nationwide basic income experiment that would cover the cost of a 2-bedroom apartmentAmericans ditch suffocating healthcare costs and divisive politics to retire in Italy: 'It's the way they approach life'