Retail

If You Thought The New McDonald's Happy Meal Logo Was Terrifying, Check Out The New Lemonhead

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Yesterday, McDonald's released a new Happy Meal logo. 

Many customers criticized the logo for being too creepy. 

But candy company Lemonhead's logo is way worse. 

The Lemonhead is "shedding his 'little boy'" look," reports Cheryl V. Jackson at The Chicago Tribune

lemonhead logo
Lemonhead/Ferrara Candy Co.

The new mascot will be the voice of the Facebook, Instagram, and Twitter accounts. The new look will also appear on packaging. 

The company told the Tribune that the new mascot is meant to attract 20 and 30-somethings to the brand. 

Here's another look.

 

People shared their horror on Twitter.

The McDonald's logo seems tame by comparison.

McDonald's Happy
McDonald's

 

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Ashley Lutz was Business Insider's creative director. Ashley joined BI as a retail reporter in 2012. Her work led to Abercrombie adding plus sizes and Lululemon changing its policy of banning customers who tried to resell clothing online. She was previously a retail reporter at Bloomberg News. Ashley has a Bachelor's of Science degree from Ohio University. Follow her on Twitter @AshleyLutz