Sports

We're getting a better idea of how much LeBron James' new deal with Nike is worth, and it sounds like a monster

LeBron James
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On Monday, LeBron James and Nike agreed to a lifetime deal, first reported by ESPN's Darren Rovell.

The deal is the biggest commitment Nike has ever made to an athlete, and it's a game-changer for athlete endorsements down the line.

While the terms of the deal haven't been made public, if it's going to last a lifetime, it obviously must be worth a tremendous amount of money.

Reporters connected to the situation have talked to people and there's been some speculation on how much the deal is worth. It sounds like a monster.

If Amick's numbers are accurate, that would put LeBron on pace to make $1 billion from the deal alone by the time he's 64 years old. Considering he's already made over $169 million in salaries and reportedly makes $44 million in endorsements per year, LeBron could end up the richest athlete of all time.

Of course, that $30 million per year figure could be off, and there's a possibility that the annual value could fluctuate as he gets older.

Nonetheless, this is a huge bet by Nike. LeBron James is only 30, but he's in his 13th season in the NBA. He's on the back-half of his career, but Nike is betting that LeBron will stay relevant, evn long after he's done in the NBA.

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Scott is a senior sports reporter for Business Insider, covering all sports with a specific focus on the NBA and the constantly moving basketball world. Since joining Business Insider in 2014, he has reported on NBA trade demands, free agency rumors and news, breakout players you should know, behind-the-scenes business stories, and more. He once briefly led JJ Redick in a game of H-O-R-S-E.Send Scott tips, pitches, complaints, and more at sdavis@jkmperu.com and follow him on Twitter: @WScottDavis.