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Kylie Jenner says she wears 'a lot less' makeup than she used to but still looks 'snatched'

Kylie Jenner attends the 2023 Vanity Fair Oscars after party.
Kylie Jenner attends the 2023 Vanity Fair Oscars after party. Lionel Hahn/Getty Images
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Less is more when it comes to makeup, at least according to Kylie Jenner.

The reality-television star and Kylie Cosmetics founder recently filmed her makeup routine for an episode of Vogue's Beauty Secrets series that was published on Thursday.

After saying she would be showing her "classic Kylie glam" during the episode, Jenner noted that she's changed her look in recent years. 

"I think that I'm into the more natural skin," she told Vogue. "I wear a lot less but I've accomplished the same, snatched look."

When applying her foundation, for example, Jenner used a small amount of product and applied it with her hands for a more "intimate experience."

"My foundation just looks different," she said. "I feel way more natural. I like how it blends into my skin a lot better."

She also noted that she doesn't wear makeup every day, and prefers to let her skin breathe when she can.

"I feel like the majority of the time, I'm not wearing makeup because I always have an event or photo shoot," she said.

Kylie Jenner attends the Vanity Fair Oscars after party on March 12, 2023.
Kylie Jenner attends the Vanity Fair Oscars after party on March 12, 2023.  Karwai Tang/Getty Images

During the video, Jenner specifically pointed out her contour application, which she said is "less harsh" than in the past, and her powder technique.

"I remember actually watching my last Vogue video," she said. "The amount of powder that I used is just unreal."

Jenner is widely known for wearing a heavy, going-out glam look. It often includes thick eyebrows, dramatic lashes, sharp contour, and over-lined lips with matte lipstick on top.

Kylie Jenner attends a Louis Vuitton show during Paris Fashion Week on June 21, 2018.
Kylie Jenner attends a Louis Vuitton show during Paris Fashion Week on June 21, 2018.  Pascal Le Segretain/Getty Images

Though her routine has since evolved, according to Jenner, one thing has stayed the same.

"I love doing my own makeup because it's just very therapeutic for me," she said. "I love to zone out."

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Amanda Krause
Amanda Krause is a Senior Reporter at Business Insider covering a variety of lifestyle topics.Her work at BI includes profiles of beauty moguls, analyses of celebrity fashion, reviews of trending products, expert interviews across topics, features about booming small businesses and lucrative side hustles, and live coverage of award shows, pageants, and other events. Amanda has also widely covered Disney brands and theme parks, writing everything from slideshows about her experiences on Disney cruises to breaking-news stories focused on major changes and layoffs within the company. She previously appeared on CBS in 2024 to discuss the Met Gala and won an Anthem Award in 2023 for her work on Business Insider's package "Better Me."Amanda graduated from Ramapo College of New Jersey with a degree in Communications and Journalism, and has more than seven years of experience in the lifestyle space.You can email her at akrause@jkmperu.com.ExpertiseFashion, celebrity style, beauty, lifestyle trends, and Disney theme parks.Popular ArticlesI spent under $200 a night to stay at Disney World's cheapest resort. My tiny room was worth the convenience.A woman spent $2 on a necklace that resembled a Tide Pod. It turned out to be a one-of-a-kind art piece worth $3,000.A Kansas City store owner thought someone made a fraudulent order on his website. It was actually a legit purchase from Taylor Swift.I've tested every product in Selena Gomez's makeup line, and almost every item is worth buying