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The world is spending billions of minutes on Kim Kardashian's mobile app

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As many in the US are taking a break this weekend for the July 4 holiday, it's a pretty good bet some are enjoying the vacation playing the mobile app, "Kim Kardashian: Hollywood."

The free-to-play role-playing game created by Glu Mobile in 2014 became an instant hit. Players attempt to raise their fame from E-List to the coveted A-List at rapid speed — just like the socialite after whom the game is named.

But Wired has figured out just how much we are on the app. According to the tech outlet, the game has been downloaded more than 45 million times in the two years it's been in existence and people have clocked in just shy of 16 billion minutes of gameplay.

That comes out to 30,342 years inside "Kim Kardashian: Hollywood," according to Wired.

Cosmopolitan points out that if you break down the time spent with the 45 million downloads, that's about an average of six hours per person.

Though all that means is there's still time left in the day to indulge in other parts of the Kardashian empire — like her social media and television show.

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Jason Guerrasio
Jason Guerrasio
Jason Guerrasio is an award-winning entertainment correspondent at Business Insider and has covered various aspects of the film industry for over two decades. On the site, his reporting can range from what's going on behind the scenes at some of the biggest companies in Hollywood, colorful interviews with some of the most well-known names in entertainment, and exploring the darker side of the industry.In 2020, Jason received the New York Press Club award and Los Angeles Press Club award for his story on the rise and fall of MoviePass. It has since been made into the Emmy-nominated HBO documentary "MoviePass, MovieCrash."Previous to BI, Jason was the managing editor at Filmmaker Magazine, one of the leading publications in the independent film industry. He's also written for numerous publications over the years, including Vanity Fair, Esquire, Rolling Stone, Vulture, Variety, and indieWire.Popular ArticlesMary Carole McDonnell built a true-crime empire. Then the FBI came for her. Growing up Marvel: The tormented life of Stan Lee's child, JC LeeA bullet. A legend. A lie. Bufford Pusser killed his wife, authorities say. What happens to his legacy now?