Retail

Ivanka Trump is building an empire to become the next Tory Burch

By Mallory Schlossberg
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Ivanka Trump
Jemal Countess / Getty Images

Ivanka Trump has gotten a lot of attention recently.

The daughter of Republican nominee Donald Trump is the executive vice president of development and acquisitions for the Trump Organization.

She's also made name for herself as a businesswoman with lifestyle and full-on retail brands.

The aesthetic of her brand is similar to that of Tory Burch. Interestingly enough, she's been featured on Burch's website, too.

Is she the next big thing in retail?

 

Ivanka Trump's namesake business is growing.

Here she is at her company's headquarters.

Trump's clothing and jewelry lines are upscale.

Below is a photo of her Soho boutique.

Her collection is sold at Nordstrom, Lord & Taylor, and Bloomingdale's, among other places.

Ivanka Trump Nordstrom Screenshot
Nordstrom.com

She's often pictured wearing her own brand — like at the RNC. Her $138 dress sold out right after her speech introducing her father.

Source: Re/Code

Her brand sells handbags. The leather Soho tote is $325 at Bloomingdale's. Smaller bags can run for less, putting in competition with a Tory Burch, Coach, Kate Spade, or Michael Kors.

 Source: Bloomingdale's

There's also shoes. At Bloomingdale's, her shoes hover around $130.

 Source: Bloomingdale's

At Nordstrom, her dresses hover around $128-$148. The dresses appear to be comparable with those from J. Crew.

These ladies are giving us serious #summer outfit #goals. Get the details on IvankaTrump.com. (Link in profile.) #WearITtoWork #OOTD #Style

A photo posted by Ivanka Trump (@ivankatrump) on Aug 3, 2016 at 7:57am PDT

Workwear is a major staple of her collection...

...which is fitting, since she frequently uses the hashtag #WomenWhoWork. It's a crucial part of her personal brand.

Get 5 ways to give great #advice on IvankaTrump.com #TheSkillSet #WomenWhoWork #CareerAdvice #WorkTips

A photo posted by Ivanka Trump (@ivankatrump) on Jun 20, 2016 at 7:39am PDT

In fact, she attended the Forbes Women's Summit.

Getting pumped for my chat with @GayleKing at the @Forbes Women's Summit! 💪 #RedefinePower

A photo posted by Ivanka Trump (@ivankatrump) on May 12, 2016 at 8:42am PDT

And career advice is a seminal part of her lifestyle brand.

Ivanka Trump Screenshot
IvankaTrump.com

Another huge part of her personal brand? That she's a mother to three children and a wife to real estate developer and New York Observer owner Jared Kushner.

All smiles as we head in to the weekend! #TGIF

A photo posted by Ivanka Trump (@ivankatrump) on Jul 15, 2016 at 12:08pm PDT

Having a "personal brand" is a hallmark of creating a successful organization.

Missing my monkeys!

A photo posted by Ivanka Trump (@ivankatrump) on Jul 20, 2016 at 5:14am PDT

Consider Tory Burch, whom Fast Company touted for having such a strong personal story. In fact, at the time of the article, Neiman Marcus CEO Karen Katz told Fast Company that "from the beginning, Tory has understood what women’s lives are about. She lives the life herself—she’s a busy working mother. She has walked in those shoes." That's not too dissimilar from Trump's personal branding.

Her Instagram, though, is riddled by commenters — some who love Donald Trump, and many who loathe him.

A quiet moment, FaceTiming with the kids minutes before my father officially became the Republican nominee for President of the United States!

A photo posted by Ivanka Trump (@ivankatrump) on Jul 19, 2016 at 8:29pm PDT

As for her relationship with her father, she said to Harper's Bazaar that "his campaign is his campaign. We have worked together for over a decade, and I love my father, I respect my father. I also understand him and how he thinks."

"I don't talk politics," she said to Harper's Bazaar. "I made that decision at the beginning of this campaign because I am not the candidate." She did, however, speak at the Republican National Convention.

An epic evening. #RNC #RNCinCLE #2016Cle

A photo posted by Ivanka Trump (@ivankatrump) on Jul 21, 2016 at 8:10pm PDT

Source: Harper's Bazaar

But there are certain issues she's passionate about...and they relate to women. Should she have the power to do so, that's what she says she'd fix.

"The presidency of the United States is an incredible thing. You have an ability to effectuate change at the highest level. There are issues I am deeply passionate about," she said to Harper's Bazaar, adding, "Well, obviously, I'm a huge advocate for women and women's issues, like child care. The cost of child care is incredibly onerous. In half the country, the cost of child care exceeds the cost of housing. It's the largest expense for households. It's not sustainable or appropriate."

She's spoken out in the past about the importance of being a working mother.

#FBF to a fun cover shoot with @Redbookmag

A photo posted by Ivanka Trump (@ivankatrump) on Apr 29, 2016 at 7:18am PDT

"My role is daughter. I'm his daughter," she said to Harper's Bazaar.

Donald Trump stands in the Trump family box with his daughter Ivanka awaiting the arrival onstage of his son Eric at the conclusion of former rival candidate Senator Ted Cruz's address, during the third night at the Republican National Convention in Cleveland, Ohio, July 20, 2016. REUTERS/Aaron P. Bernstein
Republican U.S. presidential nominee Donald Trump stands in the Trump family box during the third night at the Republican National Convention in Cleveland Thomson Reuters

Source: Harper's Bazaar

In the meantime, she's building her own empire.

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Mallory Schlossberg
Mallory is a retail reporter for Business Insider. She has written for a variety of websites, including Yahoo Celebrity, Cosmopolitan, Bustle, The Frisky, and The Billfold. She graduated from SUNY Binghamton.
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