Tech

The hyped 10th-anniversary iPhone due this year may be called the 'iPhone Edition'

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iphone 7 concept
Unofficial concept art of how the iPhone 8 might look.  ConceptsiPhone/YouTube

2017 is the 10th anniversary of the launch of the first iPhone — and Apple is believed to have some big things planned.

Rumours are swirling about the features that could make their way into the high-end device, from wireless charging and a dual camera to an edge-to-edge OLED screen.

Now, thanks to a report on the Japanese-language Apple news site Macotakara — which we saw via 9to5Mac — we may know what it will be called: the iPhone Edition.

(In lieu of an official name, it has previously been typically referred to as the "iPhone 8.")

Apple has used the "Edition" name before, for the Apple Watch Edition — a luxury version of its smartwatch that cost more than $10,000 (£8,200) and was made with 18-karat gold.

From what we've heard, the iPhone Edition would be a special anniversary device announced alongside more incrementally updated handsets (the "iPhone 7s") that build on 2016's model (the iPhone 7). The iPhone Edition is also rumoured to cost far more than a normal iPhone — upward of $1,000 (£822).

So there are similarities with the Apple Watch Edition there, meaning the name would make sense.

The 'Edition' might not launch at the same time as the 7s

Though the iPhone 7s (and the 7s Plus) and the iPhone Edition are expected to be announced in September, around the time new Apple phones are typically announced, the Edition may not actually hit shop shelves until later in the year.

tim cook apple ceo iphone
CEO Tim Cook at an Apple event in March 2016.  Justin Sullivan/Getty Images

Ming Chi-Kuo, a reliable Apple analyst, has suggested that production of the iPhone Edition may not actually begin until September, meaning its commercial launch could be pushed back until later in the year.

It would be a similar situation as what we saw with Airpods, Apple's wireless headphones, which were announced in September of last year but didn't go on sale until December.

The Macotakara report supports this theory, saying that because of ongoing tests the Edition "may be very much behind" the commercial release of the 7s.

Apple is reportedly testing multiple prototypes

The site reports that Apple is testing "multiple prototypes" using different materials, including glass, aluminium, and ceramics. Here's what it said, translation via 9to5Mac:

"Last year we published the article about additional iPhone 7s & iPhone 7s Plus model and the article about the 5 inch model equipped with the iSight Duo camera, but this 5 inch model would highly possibly be the 'iPhone Edition' which is the premium model.

"Multiple prototype models exist for this model and the development continues to be carried out in parallel with EVT. The production level of development on various models are being done such as the models with IPS TFT, AMOLED, the model with or without home button, in addition to the models with a new glass, aluminum chassis, white ceramics etc."

The iPhone Edition is rumoured to come with wireless charging, no home button, an edge-to-edge screen, improved battery life, and a double-lens camera for improved picture quality.

Its screen is believed to be OLED, which will produce better-looking on-screen blacks while also helping to save battery. Macotakara reports Apple is also testing out an LCD TFT display as well.

Don't expect Apple to confirm any of this in advance, however: The company almost never comments on unannounced products and features.

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Rob Price was a senior correspondent at Business Insider, based in San Francisco. He wrote investigations and long-form features about platforms, people, and power in Silicon Valley.His stories variously led to attorney general investigations, large-scale internal reviews at major tech companies, high-profile personnel departures, citation by state and federal lawmakers, and the closure of a well-funded startup. His 2022 story on the Bitfinex hack is being adapted into a feature film, and in 2024 he received an SPJ NorCal Excellence in Journalism award for his reporting on AI and relationships.Rob's scoops and exclusive stories were cited by The New York Times, Bloomberg, the BBC, Associated Press, Reuters, CNBC, Politico, The Guardian, Axios, and many other national and international publications. His writing has also been published in or syndicated by The Washington Post, The Independent, Vice, Slate, and elsewhere, and he appeared on CNN, the BBC, CBS, Reuters, ABC Australia, and other broadcast media to discuss technology, business, and culture.He worked for Business Insider from 2015 to 2025. Prior to joining the features team, Rob covered Facebook and Silicon Valley, and before that wrote about tech business, policy, and the gig economy in London. Between September and October 2019, he was acting executive editor for Business Insider's UK bureau. He also sat on the board of directors for the San Francisco Press Club, the leading non-profit media advocacy group in the Bay Area, and was a volunteer crew member at the Marine Mammal Center, the world's largest animal hospital for marine mammals. You can contact Rob Price via email at robaeprice@gmail.com, or +1 650-636-6268 (Signal / WhatsApp / Cell). Selected stories:— They spoke out against their employer. Then they were hit with trade secrets suits.— The rise of 'shadow stand-ins'— App, Lover, Muse: Inside a 47-year-old Minnesota man's three-year relationship with an AI chatbot— Deel Speed: The inside story of a $12 billion HR startup's breakneck growth— Private islands, flying cars, and psychedelic parties: Inside the wild post-Google lives of Larry Page and Sergey Brin— 'I want your Instagram account': First came the threatening texts, followed by the SWAT teams. Then someone wound up dead.— Inside Iconiq: How Mark Zuckerberg's banker built a secret Silicon Valley empire and made billions— Gaia was a wildly popular yoga brand. Now it's a publicly traded Netflix rival pushing conspiracy theories while employees fear the CEO is invading their dreams— A drunken late-night assault allegation has roiled the secretive world of Mark Zuckerberg's private family office. Personal aides are speaking out about claims that household staff endured sexual harassment and racism from their colleagues.