Strategy

Taco Bell's Latest Crazy Food Idea Is To Put Nachos Inside A Burrito

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beefy nacho burrito taco bell
Taco Bell

Taco Bell already successfully launched a Doritos taco shell this year, but it's not done inventing crazy new foods just yet.

Now, its food innovation crew has come up with nachos wrapped up inside a burrito.

It has been dubbed the Beefy Nacho Burrito, and it will hit stores on May 23rd.

It's a 6.7 ounce burrito with queso strips, nacho cheese, sour cream and beef inside a flour tortilla.

The burrito is being marketed as "nachos wrapped up," promoting portability. It's also being touted as a combo for baseball fans.

It's just another part of Taco Bell's turnaround project, which appears to be working.

But after a Doritos taco and nachos-in-a-burrito, when is it going to take things too far? Some of these zany new products are bound to fail.

NOW SEE: How Taco Bell Created The Infamous Doritos Tacos >

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Kim is the retail editor at Business Insider, covering big box, apparel, e-commerce and restaurants. Previously he worked for a financial and strategic management consulting firm. He is also currently a part-time graduate student in Business and Economic Reporting at New York University. Kim holds an MBA in Strategic Management from Pace University and a BSc in Business Administration from Sacred Heart University.