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Both of Instagram's cofounders are quitting after reported 'tensions' with Mark Zuckerberg

mike krieger kevin systrom instagram cofounders 2012
Instagram cofounders Mike Krieger and Kevin Systrom attend the 16th Annual Webby Awards at Hammerstein Ballroom on May 21, 2012 in New York City. Paul Zimmerman/Getty Images
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Instagram's cofounders are leaving the company.

On Monday night, Kevin Systrom, CEO of the Facebook-owned photo-sharing app, announced that he and fellow cofounder Mike Krieger were departing the social media firm. His statement came after a report from The New York Times that the duo had quit, and Bloomberg subsequently reported that the move came "after growing tensions with [Facebook's] Chief Executive Officer Mark Zuckerberg over the direction of the product."

Krieger and Systrom together founded Instagram in 2010, and it was acquired by Facebook for $1 billion in 2012.

The news comes following months of turmoil and scandals for Facebook, from Cambridge Analytica's misappropriation of tens of millions of Facebok users' data to sustained fallout from the spread of Russian propaganda during the 2016 election. Instagram has thus far been a bright spot in Facebook's portfolio, largely (though not entirely) untainted by controversies — but the cofounder team's departures raises questions about the direction and future of the wildly popular app. 

Reached for comment by Business Insider, an Instagram spokesperson provided a link to a statement from Systrom in which he said they both plan "on taking some time off to explore our curiosity and creativity again." The NYT reported that the pair will leave in the "coming weeks," and will take some time off after their departure.

Systrom is currently the CEO of Instagram, while Krieger serves as its CTO. It's not yet known who will fill their roles.

In recent months, Facebook has integrated its executive bench more closely into Instagram. In May 2018, Facebook reshuffled its executive team, making Chris Cox — formerly the head of the core Facebook app — the company's chief product officer, responsible for Instagram and Facebook's other apps. And Adam Mosseri, formerly the VP of News Feed at Facebook, was made Instagram's new head of product. 

The Wall Street Journal, citing anonymous sources, also reported that Systrom and Krieger had "clashed" with Facebook's leadership — specifically over "Instagram's autonomy" — and that when Mosseri was reassigned Facebook execs were expecting the pair to leave.

Earlier this year, the cofounder of another Facebook-acquired app left the Silicon Valley tech giant. Jan Koum, cofounder of WhatsApp, the encrypted messaging app Facebook bought $19 billion, left Facebook in April 2018, reportedly due to tensions over efforts to weaken the app's security. And back in March 2018, as the Cambridge Analytica scandal broke, another WhatsApp cofounder, Brian Acton, urged his followers to "delete Facebook."

In a statement, Zuckerberg said: "Kevin and Mike are extraordinary product leaders and Instagram reflects their combined creative talents. I've learned a lot working with them for the past six years and have really enjoyed it. I wish them all the best and I'm looking forward to seeing what they build next."

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Rob Price was a senior correspondent at Business Insider, based in San Francisco. He wrote investigations and long-form features about platforms, people, and power in Silicon Valley.His stories variously led to attorney general investigations, large-scale internal reviews at major tech companies, high-profile personnel departures, citation by state and federal lawmakers, and the closure of a well-funded startup. His 2022 story on the Bitfinex hack is being adapted into a feature film, and in 2024 he received an SPJ NorCal Excellence in Journalism award for his reporting on AI and relationships.Rob's scoops and exclusive stories were cited by The New York Times, Bloomberg, the BBC, Associated Press, Reuters, CNBC, Politico, The Guardian, Axios, and many other national and international publications. His writing has also been published in or syndicated by The Washington Post, The Independent, Vice, Slate, and elsewhere, and he appeared on CNN, the BBC, CBS, Reuters, ABC Australia, and other broadcast media to discuss technology, business, and culture.He worked for Business Insider from 2015 to 2025. Prior to joining the features team, Rob covered Facebook and Silicon Valley, and before that wrote about tech business, policy, and the gig economy in London. Between September and October 2019, he was acting executive editor for Business Insider's UK bureau. He also sat on the board of directors for the San Francisco Press Club, the leading non-profit media advocacy group in the Bay Area, and was a volunteer crew member at the Marine Mammal Center, the world's largest animal hospital for marine mammals. You can contact Rob Price via email at robaeprice@gmail.com, or +1 650-636-6268 (Signal / WhatsApp / Cell). Selected stories:— They spoke out against their employer. Then they were hit with trade secrets suits. The rise of 'shadow stand-ins'App, Lover, Muse: Inside a 47-year-old Minnesota man's three-year relationship with an AI chatbotDeel Speed: The inside story of a $12 billion HR startup's breakneck growthPrivate islands, flying cars, and psychedelic parties: Inside the wild post-Google lives of Larry Page and Sergey Brin'I want your Instagram account': First came the threatening texts, followed by the SWAT teams. Then someone wound up dead.Inside Iconiq: How Mark Zuckerberg's banker built a secret Silicon Valley empire and made billionsGaia was a wildly popular yoga brand. Now it's a publicly traded Netflix rival pushing conspiracy theories while employees fear the CEO is invading their dreamsA drunken late-night assault allegation has roiled the secretive world of Mark Zuckerberg's private family office. Personal aides are speaking out about claims that household staff endured sexual harassment and racism from their colleagues.