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When Francesco Brachetti moved from Italy to Mexico, he was struck by the number of avocados consumed in the country.
2017-08-18
After considering all the positives avocados have to offer — they're delicious, healthy, and easy to prepare and serve — the idea for an avocado-focused restaurant was born.
About a year later, Brachetti opened Avocaderia in Brooklyn, New York.
We took a trip to the restaurant, tried the food, and spoke with Francesco's brother and business partner, Filippo Brachetti, to find out the story behind the world's first avocado bar.
Francesco opened Avocaderia in April of 2017 with his cousin, chef Alberto Gramini, and his friend, Alessandro Biggi.
A chef preparing avocados.Sarah Schmalbruch/INSIDER
Francesco's brother, Filippo, a former journalist, has since joined the team. He says the bar was packed on opening day, and that the success has continued ever since.
Filippo Brachetti.Sarah Schmalbruch/INSIDER
Avocaderia is part of a food hall in Industry City, a large warehouse that offers space for events and businesses in Brooklyn's Sunset Park neighborhood.
The Avocaderia space inside Industry City's food hall.Sarah Schmalbruch/INSIDER
Gramini, the chef behind the bar's menu, originally studied to be an architect.
The menu.Sarah Schmalbruch/INSIDER
The menu boasts plenty of variety — everything from salads to toast to smoothies — but they all have one thing in common: avocado.
All of Avocaderia's dishes include avocado.Sarah Schmalbruch/INSIDER
It's a simple concept that's easily communicated, which is what Filippo attributes the bar's success to.
The "let it beet" toast and the Greek island salad.Sarah Schmalbruch/INSIDER
He says Avocaderia goes through anywhere from 200 to 250 avocados per day, all of which they have shipped from Michoacán, a city in Mexico's "Avocado Belt."
The bar goes through a lot of avocados in a day.Sarah Schmalbruch/INSIDER
The bar's bestseller is the avoburger. Filippo refers to it as "the ultimate dish for the pure avocado fan."
The avoburger.Sarah Schmalbruch/INSIDER
Made with smoked salmon, herb yogurt, watermelon radish, and arugula, the burger is the only menu item to include a whole avocado.
The inside of the "burger."Sarah Schmalbruch/INSIDER
Another favorite is the "let it beet" toast.
"Let it beet" toast.Sarah Schmalbruch/INSIDER
The toast combines beet hummus, watermelon radish, and, of course, sliced avocado for a highly-Instagrammable dish.
The toast makes for the ultimate Instagram.Sarah Schmalbruch/INSIDER
Despite its photogenic appeal, Filippo maintains that avocado has far more staying power than other food trends.
Filippo says avocado isn't just another food gimmick.Sarah Schmalbruch/INSIDER
"There is this wrong perception that avocado is this hip fashion... But there are countries like Mexico where people have been eating avocado almost every day for decades," Filippo said.
The Greek island salad with cherry and sun-dried tomatoes, olives, cucumbers, feta, and yogurt and herb dressing.Sarah Schmalbruch/INSIDER
Plus, he says the fruit is a product that's flexible, allowing for plenty of creativity.
Avocado is a versatile ingredient.Sarah Schmalbruch/INSIDER
"It [avocado] gives you a plethora of opportunities. You can have it every season. You can have it in warm dishes, in cold dishes, salads, smoothies," Filippo said.
The fruit can be used to make lots of different dishes.Sarah Schmalbruch/INSIDER
He adds that it's a healthy alternative for those who enjoy rich, creamy tastes. For example, all of Avocaderia's smoothies are vegan, but thanks to the avocado, they taste creamy instead of watered-down.
Avocado is also healthy.Sarah Schmalbruch/INSIDER
However, working with avocado has its challenges, Filippo says. The fruit takes three to five days to ripen, and then it must be served fresh and eaten right away.
The avocados must sit and ripen before being served.Sarah Schmalbruch/INSIDER
"We want to prepare fresh food, but in a way we're also forced to prepare fresh food, so it's a choice we're happy to make, but a choice we have to make," Filippo said.
All of Avocaderia's food is fresh.Sarah Schmalbruch/INSIDER
The team hopes to expand the concept into Manhattan soon, depending on when they find a suitable location.
The team is hoping to bring the concept to Manhattan soon.Sarah Schmalbruch/INSIDER
Sarah writes for the travel vertical at Business Insider. She graduated from Syracuse University with a degree in magazine journalism and German. She is from Chicago, and currently lives in Brooklyn.