Enterprise

IBM, EMC, And Others Are All Trying To Buy The Same $2 Billion Cloud-Computing Company

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Ginni Rometty
IBM CEO Ginni Rometty sees a prize in SoftLayer.  AP

A bunch of big enterprise companies are lining up to buy a cloud computing company called SoftLayer Technologies, Reuters' Nadia Damouni reports.

IBM and EMC are reportedly in talks right now to buy the company in a deal that could be worth more than $2 billion. The sales process is being handled by Morgan Stanley and Credit Suisse.

Dallas, Texas-based SoftLayer is privately held, with the majority of shares owned by GI Partners. It has reportedly turned down other suitors before, like AT&T.

SoftLayer is a cloud-computing and Web-hosting provider with about 25,000 customers, mostly small and mid-sized customers, making it the world's largest privately held website hoster, Damouni reports.

EMC most likely wants this company to boost its brand new cloud-computing initiative. EMC owns a majority stake in VMware, a maker of cloud-computing software. Last week the two announced details for a new spinout called Pivotal, which offers a cloud-computing service that lets developers write and host applications without having to configure hardware.

The purchase of SoftLayer could provide EMC with a ready-made infrastructure to use for Pivotal.

More importantly, one of SoftLayer's big customers is Citrix. Citrix competes with VMware, with both advancing their own architectures for cloud computing.

IBM recently became a champion of OpenStack, an open-source cloud-computing architecture that competes with both VMware's and Citrix's. Citrix prefers a technology called CloudStack.

SoftLayer currently uses both OpenStack and CloudStack.

So control of SoftLayer would put the buyer in an interesting position in this complicated competitive dance.

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Julie Bort was Business Insider's Editor at Large for the Tech team. She loves investigating stories and shedding light on the tech industry's most amazing people.Here's a small sample of some of Julie's work.Former Pinterest employees describe a traumatic workplace where managers humiliate employees until they cry, Black people feel alienated, and the toxic culture 'eats away at your soul'Sex, tequila, and a tiger: Employees inside Adam Neumann's WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked itInsiders say WeWork's IT is a patchwork of cheap devices and Band-Aid fixes that will take millions to fixWeWork's toxic phone booths were created in-house by its Powered by We business70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon MuskElon Musk works so many hours at Tesla, employees are constantly finding him asleep under tables and desksHow this woman went from a Pizza Hut employee to a founder of a $4 billion startupAn Oracle insider explains how some salespeople gamed the system to sell more cloudTHE TAKEDOWN OF TRAVIS KALANICK: The untold story of Uber's infighting, backstabbing, and multimillion-dollar exit packagesMicrosoft is in talks to buy GitHub, a startup at the center of the software world last valued at $2 billionThe alarming inside story of a failed Google acquisition, and an employee who was hospitalizedInside Facebook's plan to eat another $350 billion IT marketHow a registered sex offender wound up living in an Airbnb hosting unsuspecting guestsA controversial ex-banker is the person who really runs Twitter — and he's gambling the company's future on one risky betSecret passages and skipped meals: Oracle's CEO gave us a rare peek at what it really takes to run a $37 billion companyHP told some employees to choose between becoming contractors with no benefits or being fired without severance'I felt like we were being extorted': Customer says Oracle tried to strong-arm him into a cloud saleHow the queen of Silicon Valley is helping Google go after Amazon's most profitable businessAirbnb host: A guest is squatting in my condo and I can't get him to leaveLIES, BOOZE, AND BILLIONS: How one of the fastest-growing startups in Silicon Valley history raised $580 million then spiraled out of controlGitHub is undergoing a full-blown overhaul as execs and employees depart — and we have the full inside storyWhen she's not writing for Business Insider, Julie can usually be found on the trails, on my mountain bike, or on my skis, if you know where to look.