Tech

HUGE WIN FOR TWITTER

Read in app
jack dorsey
Asa Mathat | All Things Digital

Today, Apple demonstrated how Twitter will be built into the next version of its iPhone, iPad, and iPod Touch operating system, iOS5.

You can tweet photos and links from Safari.

Facebook, meanwhile, was no where to be found.

Make no mistake: this is a HUGE win for Twitter.

Twitter has about 300 million registered users, but its actual active user-base remains fairly small: about 21 million. That's tiny compared to Facebook's 600 million. Twitter's relatively small valuation, $5 billion to Facebook's $80 billion, reflects that.

The company brought back cofounder Jack Dorsey as product boss in hopes that he could make Twitter easier to use and more popular. If he had a role in getting this Apple integration together, then the move is already paying off.

Apple Just Integrated Twitter Into Your iPhone, And This Is What It Looks Like

Read next

Nicholas Carlson was Business Insider's global editor-in-chief from 2017 to 2024, overseeing its emergence as a National Magazine Award, Emmy, SABEW, and Pulitzer Prize-winning global news organization with more than 500 journalists reaching 200 million readers and viewers each month.Before that, he was Business Insider's chief correspondent.Carlson is also the author of "Marissa Mayer and the Fight To Save Yahoo!"He was an Executive Producer of "Quiet on Set: The Dark Side of Kids TV," which, during its debut week, was the most-watched television show on any streamer and the most-watched show in Max history.His investigative reporting rewrote the histories of Facebook, Twitter, and Groupon. He also wrote the award-winning features "The Truth About Marissa Mayer: An Unauthorized Biography" and "THE COST OF WINNING: Tim Armstrong, Patch, And The Struggle To Save AOL."Longform.org named "THE COST OF WINNING" the best long-form business story of 2013.Carlson's coverage of Yahoo won Digiday's award for Best Editorial Achievement of the year in 2014.In 2015 Carlson wrote a New York Times Magazine cover story, "What Happened When Marissa Mayer Tried to Be Steve Jobs." It was a finalist for a Mirror Award for best in-depth/enterprise reporting.Carlson began his journalism career at InternetNews.com and then Gawker Media's Valleywag. He went to Davidson College. Disclosure: Nicholas is an investor in private and public companies and adheres to Insider Inc's Conflict of Interest policy, which you can read here.