Tech

The new video app from Phil Libin that started as a joke made me fall in love with Zoom again. Here's how to use 'mmhmm.'

mmhmm demo
Here I am presenting a startup founder's pitch deck back to him on Zoom, using the mmhmm app. mmhmm/Zoom
Read in app

Two weeks into working from home, Phil Libin was Zoomed out.

The serial tech founder, who's perhaps best known as the creator of note-taking app Evernote, started to tinker with tools to jazz up his videoconferences. He turned himself invisible and made a body double who pretended to listen.

What started "as a joke," Libin said, planted the seed for his next venture, called mmhmm — named because you can pronounce it while eating. It's an app that let you place filters, slide decks, videos, and more inside your video calls.

So for example, a tech founder in a Zoom board meeting could click through a presentation that displays behind her. Or a new dad could stream baby photos from his phone on a Google Meet with far away relatives.

Libin's goal is not to replace videoconferencing apps but to upgrade them with performance-enhancing tools. 

Investors are buying in. Sequoia Capital led a $31 million round of financing in October, which included $5 million from Libin's startup studio All Turtles and $5 million in debt from Silicon Valley Bank, Forbes reports.

mmhmm released to the public on Thursday, and I had to try it immediately. For background, I am a devoted, paying Evernote user. And if Libin is the godfather of the personal productivity category, I'm his disciple.

I downloaded the free version of the app at lunchtime — access to premium features costs $9.99 a month or $99 a year — and before my next Zoom call that afternoon, I had mastered the basic features of mmhmm.

Here's how mmhmm works.

Let's get started! The app is only available for Apple Macs but a version for Windows is coming soon, Libin says.

mmhmm demo
A screenshot of the mmhmm app. mmhmm

This is the app home page. It drops you into a virtual background.

mmhmm demo
A screenshot of the mmhmm app. mmhmm

Libin's first tip was to use "good lighting." I turned my chair to face a window, and I noticed the app got a closer crop on my silhouette.

mmhmm demo
A screenshot of the mmhmm app. mmhmm

The mask tool lets you choose how to frame yourself on screen. Your options are silhouette, circle ...

mmhm demo
A screenshot of the mmhmm app. mmhmm

... and square. This one's my least favorite.

mmhmm demo
A screenshot of the mmhmm app. mmhmm

I noticed the app tracks your position relative to the camera, so if I move to the side, the app still centers me in the square. Pretty cool.

mmhmm demo
A screenshot of the mmhmm app. mmhmm

The computer vision is spotty at best. Sometimes, the app completely cut out my hand, which would be important if I was presenting a deck.

mmhmm demo
A screenshot of the mmhmm app. mmhmm

But I was impressed that the software knew the difference between my hand and a banana, which it cropped out.

mmhmm demo
A screenshot of the mmhmm app. mmhmm

A transparency slider lets you turn invisible if you want to get out of the way of your background.

mmhmm demo
A screenshot of the mmhmm app. mmhmm

Poof!

mmhmm demo
A screenshot of the mmhmm app. mmhmm

A size slider scales how much screen you take up.

mmhmm demo
A screenshot of the mmhmm app. mmhmm

Honey! I shrunk the presenter!

mmhmm demo
A screenshot of the mmhmm app. mmhmm

You can change colors to match your mood with the colorize filter.

mmhmm demo
A screenshot of the mmhmm app. mmhmm

mmhmm has a massive library of backgrounds, or "rooms."

mmhmm demo
A screenshot of the mmhmm app. mmhmm

They're organized by art style and setting and have funny captions like, "Office. We remember."

mmhmm demo
A screenshot of the mmhmm app. mmhmm

After messing around for about an hour, I was ready to take the plunge with my first Zoom call. I opened Zoom and selected "mmhmm camera" from the video menu.

mmhmm demo
A screenshot of the mmhmm app. mmhmm

It worked! I could see the background I had selected on mmhmm, but in the Zoom app. Time for my call ...

mmhmm demo
A screenshot of the mmhmm app. mmhmm

I had a call with Deon Nicholas, who runs a startup called Forethought building artificial intelligence tools for customer support, to talk about new funding.

page 3 forethought pitch deck
A slide from Forethought's Series B pitch deck. Forethought

Ahead of our call, Nicholas sent me the pitch deck that he used to raise a Series B round. I converted the PDF to JPEG images using an online converter, and uploaded the slides to mmhmm. It would have saved me a lot of time if I could have just uploaded the PDF on mmhmm.

mmhmm demo
A screenshot of the mmhmm app. mmhmm

Here's a slide from Forethought's pitch deck.

page 19 forethought pitch deck
A slide from Forethought's Series B pitch deck. Forethought

I clicked the slide from the toolbar in the mmhmm app.

mmhmm demo
A screenshot of the mmhmm app. mmhmm

And it popped up behind me on Zoom!

mmhmm demo
A screenshot of the mmhmm camera on Zoom. mmhmm/Zoom

Whenever I had a question about the information in the deck, I threw up the relevant slide behind me.

mmhmm demo
A screenshot of the mmhmm camera on Zoom. mmhmm/Zoom

Nicholas joked that he should have used mmhmm to pitch investors, instead of screen-sharing his deck on Zoom.

page 4 forethought pitch deck
A slide from Forethought's Series B pitch deck. Forethought

But it was a pain to switch back and forth from mmhmm to Zoom to Evernote, my note-taking app of choice.

mmhmm demo
A screenshot of the mmhmm camera on Zoom. mmhmm/Zoom

I felt overwhelmed at times trying to click through slides and stay present in the conversation. My dream is to see mmhmm's features layered in the Zoom app.

mmhmm demo
A screenshot of the mmhmm app. mmhmm

In the meantime, mmhmm is still an easy-to-use and entertaining app to jazz up your videoconferences. Guaranteed to beat the Zoom doldrums.

mmhmm video call
Mmhmm

Read next

Woman with wavy shoulder-length hair wears an oversized denim jacket against a plain light background.
Melia Robinson
Melia Robinson is a reporter at Business Insider covering how lawyers are changing how they work and bill in the age of artificial intelligence — and about the tech companies racing to serve them.Melia first joined Business Insider in 2013. She lives in New York City.