Strategy

The Secret To Making A Great First Impression Is Ridiculously Simple

Read in app
conversation friends bros
Let them talk.  Charles Roffey / flickr

If you want someone to walk away from a conversation feeling great about you, then consider following an oft-suggested but rarely followed prescription: shutting up. 

Let the other person talk.

It'll make them feel awesome. 

As Harvard researchers discovered, talking about ourselves makes the reward centers of our brains go bananas — similar to sex, cocaine, or a good meal. 

"Activation of this system when discussing the self suggests that self-disclosure, like other more traditionally recognized stimuli, may be inherently pleasurable," Scientific American reports. 

That's why, so the argument goes, we're so disposed to talking about ourselves nonstop. Studies indicate that we talk about ourselves 60% of the time in real-life interactions, a number that shoots up to 80% in online conversations. 

This doesn't mean that we're all narcissists. Instead, talking about ourselves is basically the foundation of friendship.

In their studies of how people form social bonds, psychologists have found that the vulnerability that comes with sharing details from your life with other people is the gateway to forming relationships. 

So by letting the other person talk about their experiences, you're not just giving them the high of self-disclosure, you're also encouraging a bond to grow. 

Of course, there's some art to the process.

Research (and life experience) indicates that people don't want to just be heard, they want to be understood. That requires following what they're saying — and asking them to unpack it further.

Read next

Drake Baer was Business Insider's editor-at-large, working across the newsroom to help produce ambitious journalism. For two and a half years before that, Baer served as deputy editor, overseeing a team of 20+ reporters and editors who cover the future of work, real estate, and small business. The fast-paced team was behind some of Insider's major packages in the last few years, including a state-by-state look into unemployment during the first year of the pandemic and in-depth profiles of "niche famous" characters such as real estate media tycoon Brandon Turner and HR icon Johnny C Taylor. They shed new light on big names, like Joe Biden, America's imperfect leader. He also cultivated thesis-oriented ideas journalism, whether it be on why "'diversity' and 'inclusion' are the emptiest words in corporate America" or why it's actually a horrible time to buy a house. (No, really, it is.) Before editing, his byline as a reporter was on the masthead for Fast Company and New York Magazine, covering the many intersections of social science, business, and economics. Baer has interviewed some our time's leading minds, including philanthropist Bill Gates, FiveThirtyEight founder Nate Silver, NBA champion and investor Steph Curry, "growth mindset" psychologist Carol Dweck, the rapper Q-Tip, Nobel laureate Daniel Kahneman, and the man who gave a name to "disruptive innovation," the late Clay Christensen.Baer has published two books, the most recent being Perception: How Our Bodies Shape Our Minds, with Dennis Proffitt. In 2014, New York Times bestselling author and Wharton professor Adam Grant highlighted his first book, Everything Connects, as one of the 12 business books to read that year. He has been featured as a speaker at the Aspen Ideas Festival, presented at TedX Princeton, and moderated many panels.