Strategy

REVEALED: How Long Customers Will Stay On Hold Before They Blow Up

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Neeta Lind on Flickr

Consumers on hold with a customer service representative hang up after reaching a "boiling point" of 13 minutes, according to a recent survey. Then, they're likely to ditch that company for another one.

The time they'll wait for in-person assistance is 12 minutes, according to the survey released by American Express. One in two Americans have ditched a purchase because they were fed up with bad customer service.

And while customers will tell an average of 15 people about a good experience, they're going to complain to 24 about a bad one, the survey said.

With 93 percent of survey participants saying they weren't satisfied with customer service, that's a lot of complaining.

Besides long hold times, customers got fed up with rude representatives and being passed to different departments with no resolution.

But not all the news is bad--it turns out customers' expectations aren't all that high. American Express says investing in better employees and setting goals to motivate them works wonders for performance.

Now check out the most hated companies in America >

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Ashley Lutz was Business Insider's creative director. Ashley joined BI as a retail reporter in 2012. Her work led to Abercrombie adding plus sizes and Lululemon changing its policy of banning customers who tried to resell clothing online. She was previously a retail reporter at Bloomberg News. Ashley has a Bachelor's of Science degree from Ohio University. Follow her on Twitter @AshleyLutz.