Enterprise

How Facebook Helped Box Get Much Faster

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Facebook CEO Mark Zuckerberg  Kyle Russell/Business Insider

It’s not too common to see an enterprise company use technology developed by a big consumer company to improve its product.

But that’s exactly what's happening with Box, an enterprise storage and collaboration app. After moving to a technology developed by Facebook, Box has been able to get three times faster, according to a blog post by Box’s software engineer Joe Marrama. 

Specifically, average latency — the delay in delivering information over the Internet from Box's cloud system to end users — has dropped in one-third.

Box moved its cloud-based system off Apache to Facebook’s HipHop Virtual Machine (HHVM), an open-source PHP virtual machine that provides significantly faster performance than the standard PHP runtime. The speed increase has been clear across the board, Box says, including its web app, mobile apps, and API. Box also expects to make “very large savings” in infrastructure costs over the coming years because of this, he says. 

HHVM processes programs written in Hack and PHP. Its website says it runs much of the world’s existing PHP, including the top 20 Github PHP frameworks. Its goal is to run all PHP code “existing in the wild,” according to its website.

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Eugene Kim
Eugene is Business Insider’s Chief Tech Correspondent, where he leads coverage of Amazon. His reporting spans the company’s retail and logistics operations to AWS, Alexa, and its internal culture.Previously, he worked at CNBC, Fortune Magazine Korea, and Japan's Yomiuri Shimbun. He holds degrees from NYU and Columbia University’s Graduate School of Journalism.In 2022, Eugene reported on internal documents indicating that Amazon allegedly used deceptive tactics to enroll customers in Prime and made cancellation difficult. The Federal Trade Commission sued Amazon the following year, citing his reporting. The case ended in a record $2.5 billion settlement in 2025.His work has received multiple honors, including the SF Press Club’s Bay Area Journalism Award and SPJ NorCal’s Excellence in Journalism Award.Eugene lives in the Bay Area. Contact him via email at ekim@jkmperu.com, or Signal, Telegram, or WhatsApp at 650-942-3061. Use a personal email address, a nonwork WiFi network, and a nonwork device; here's our guide to sharing information securely.