Tech

This flow chart gives you an exclusive look inside Amazon's controversial system for fixing or ousting underperforming employees

Jeff Bezos and Andy Jassy surrounded by images of workers and robots in Amazon warehouses
David Ryder/Getty Images; Isaac Brekken/AP Images for NFL, File; Paul Hennessy/NurPhoto via Getty Images; Beata Zawrzel/NurPhoto via Getty Images; Emanuele Cremaschi/Getty Images; Ohannes EiseleAFP via Getty Images; Marcos del Mazo/LightRocket via Getty Images; Samantha Lee/Insider
Read in app

Amazon has a unique corporate culture, and it's no different for the company's performance-review system.

Employees labelled as underperformers go through a multistep coaching process that's opaque and often unrealistic, dozens of employees who spoke with Insider said.

The program has several parts, including an initial "Focus" section, followed by "Pivot," and possibly an internal Amazon jury that decides the employee's fate.

This flow chart that explains the process:

 

 

 

Read next

Eugene Kim headshot
Eugene Kim
Eugene is Business Insider’s Chief Tech Correspondent, where he leads coverage of Amazon. His reporting spans the company’s retail and logistics operations to AWS, Alexa, and its internal culture.Previously, he worked at CNBC, Fortune Magazine Korea, and Japan's Yomiuri Shimbun. He holds degrees from NYU and Columbia University’s Graduate School of Journalism.In 2022, Eugene reported on internal documents indicating that Amazon allegedly used deceptive tactics to enroll customers in Prime and made cancellation difficult. The Federal Trade Commission sued Amazon the following year, citing his reporting. The case ended in a record $2.5 billion settlement in 2025.His work has received multiple honors, including the SF Press Club’s Bay Area Journalism Award and SPJ NorCal’s Excellence in Journalism Award.Eugene lives in the Bay Area. Contact him via email at ekim@jkmperu.com, or Signal, Telegram, or WhatsApp at 650-942-3061. Use a personal email address, a nonwork WiFi network, and a nonwork device; here's our guide to sharing information securely.
Ashley Stewart Business Insider
Ashley Stewart
Ashley Stewart reports on technology companies including Microsoft from Seattle.Get an alert whenever I publish a story.Do you work at Microsoft or have insight to share? Contact this reporter via email at astewart@jkmperu.com or Signal at +1-425-344-8242.Use a personal email address and a nonwork device; here's our guide to sharing information securely.