Culture

'Help me': 9-year-old Instagram star Lil Tay deleted everything from Instagram and left a cryptic message

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Lil Tay. Lil Tay/YouTube
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  • 9-year-old Instagram star Lil Tay deleted everything from Instagram again.
  • She left an Instagram story that says "Help me" and no one is sure what's going on.
  • Earlier this year, people started asking whether she's receiving appropriate care and parental supervision — and fans are worried.

 

Lil Tay deleted everything from her Instagram page once again on Thursday. This time, she left an ominous message: "Help me."

An email address associated with the nine-year-old Instagram celebrity's management team didn't immediately respond to INSIDER's request for comment.

lil tay help me instagram
Lil Tay's Instagram story seems to be a call for help.  Lil Tay/Instagram

Lil Tay, an internet celebrity with 2.7 million followers on Instagram, is known for her rapper-like swagger. Past videos show her cursing, trash-talking other internet celebrities, and boasting about buying expensive cars.  

In the spring, a series of stories sought to answer several obvious questions raised by her celebrity status. Is her family caring for her? Where are her parents? Why is she hanging out with Jake Paul? Who's managing her career? Shouldn't she be in school? 

Around that time, a person who claims to have edited Lil Tay's videos for YouTube and Instagram leaked a video of her brother apparently feeding her lines for the camera. A person close to the leaker told INSIDER that the video was published on Instagram after Lil Tay's management team cut them off from her inner circle.

In June, Lil Tay's Instagram was mysteriously wiped.

"I am rebranding Lil Tay ... stay tuned," Diomi Cordero, a spokesperson for Lil Tay, told BuzzFeed News at the time.

Her latest disappearance and cry for help has fans worried.

Since her initial Instagram deletion in June, Lil Tay has surfaced only a few times, most prominently to pay tribute to her "father figure" XXXTentacion — a 20-year-old rapper who allegedly beat and strangled his pregnant girlfriend, and was shot and killed that month.

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Jacob Shamsian
Jacob Shamsian is a correspondent on Business Insider's Enterprise news desk. He is also a Global Reporter for Axel Springer.He was previously on BI's Legal Affairs desk, covering major litigation, courtroom trials, and the legal industry.Jacob has reported on the criminal trials of Donald TrumpGhislaine Maxwell, Sam Bankman-Fried, Sean "Diddy" CombsR. Kelly, and Anna Sorokin (AKA Anna Delvey), He's also covered blockbuster civil trials, including both E. Jean Carroll v. Trump trials, the New York Attorney General's fraud trial against TrumpSarah Palin v. The New York Times, and Johnny Depp v. Amber Heard.His stories have been cited in judicial rulings, lawsuits, letters from congressional committees, and in numerous media publications. He was a pool reporter in Donald Trump's Manhattan criminal trial.Jacob has been interviewed on CNN, the docuseries "Surviving R. Kelly," ABC's "Good Morning America," and BBC News, among other programs. His work has been cited by media outlets, including The New York Times, Bloomberg News, The Washington Post, Vanity Fair, and New York magazine. He's also written for GQ, The Awl, The New Republic, Entertainment Weekly, Time, and Modern Farmer.You can reach Jacob on Signal at JacobShamsian.07.