Flickr / danmachold
A company's name should be a lot of things: unique, catchy, memorable ... but what about pronounceable?
2012-05-02
Be it due to a language barrier or just bad planning on the company's part, many people go around mispronouncing high-profile brand names.
Think you're immune to phonetic slip-ups?
Here's a list of some of the most commonly mispronounced brand names.
How do you pronounce fashion brand Hermès?
scarletgreen Flicker
Some people say "her-meez" with a hard "h," but it's really...
Can you pronounce yogurt company Fage?
If you pronounce "Fage" like "fahj," you're wrong. It's really...
How do you pronounce the beer Stella Artois?
Some people ask a bartender for a "Stell-Ah Ar-Twahs" when they should really be asking for a...
Can you pronounce skincare company Kinerase?
Some people say "Kin-Eh-Res," but it's really...
How do you pronounce restaurant guide Zagat?
via Zagat Buzz
Restaurants don't care about "za-get" reviews, they care about reviews from...
How do you pronounce makeup company Stila?
"Sow-cone-ee" just doesn't sound (or look) right. That's because "Saucony" should be pronounced like...
Can you pronounce this makeup company Guerlain?
"Grrr-lane"? Sounds too aggressive. You really pronounce "Guerlain" like...
Can you pronounce exercise gear mogul Lululemon?
Lululemon, Flickr
Hey, nice yoga pants. Did you get them from "loo-loo-limb-own"? No, I got them from...
Can you pronounce athletic apparel shop Adidas?
Derrick Rose doesn't wear "uh-deed-ahs" sneakers. He wears...
Can you pronounce fashion label Givenchy?
Givenchy.com
Do you call it "give-en-chee"? Wrong. So wrong. It's really pronounced...
Can you pronounce this car company Porsche?
exfordy via flickr
Who drives a "porsh"? You should really be rolling in a...
Can you pronounce home goods supplier Miele?
Can you pronounce the brewer Hoegaarden?
Don't order a "ho-gar-den." Order a...
Can you pronounce pharmaceutical company Boehringer Ingelheim?
"Buh-ring-grrr Ing-gull-em"? Try...
They even made a video about how no one can pronounce the name.