Tech

Verizon vs AT&T: Comparing speeds, prices, perks

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Verizon myPlan
The Verizon logo beside the words "my plan"

Verizon's main selling points are its expansive and fast 5G Ultra Wideband network coverage and exclusive discounts on popular streaming services.

What we like

Check mark icon A check mark. It indicates a confirmation of your intended interaction. Many optional discounts on streaming services
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Overall lower prices comparatively
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Great nationwide coverage, especially in major cities

What we don't like

con icon Two crossed lines that form an 'X'. Sparse low-band 5G coverage
con icon Two crossed lines that form an 'X'. Fewer plan discounts for qualified customers
AT&T Unlimited Plans
The official AT&T logo.

AT&T's standard 5G network is fast and wide-reaching, and its plans bundle in hot spot coverage and international text and calling for no extra cost.

What we like

Check mark icon A check mark. It indicates a confirmation of your intended interaction. Fast low-band 5G with extra features
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Nationwide coverage with rural emphasis
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Premium plans include hot spot and international perks

What we don't like

con icon Two crossed lines that form an 'X'. Generally higher prices
con icon Two crossed lines that form an 'X'. No streaming service offers

The verdict

With comparable plans and value, it comes down to the coverage you want. If both cover your area well, AT&T's extra perks like hot spot and international coverage may be the clincher.

Verizon and AT&T are two of the three major carriers in the US, and they're primarily known for their mainstream postpaid unlimited data plans.

Both offer a variety of other plans, including economical prepaid plans. However, we generally recommend checking out other affordable options, such as the best prepaid phone plans and the best cheap plans guides from smaller carriers if you're looking for the best savings.

MVNOs like Mint Mobile or Visible, in particular, can save you large amounts on your monthly bills.

When just looking at Verizon and AT&T, you'll find they offer similar plan prices roughly in the same ballpark. Both carriers often run promotions to entice customers to switch, so pricing can vary. At the end of the day, however, choosing between Verizon and AT&T essentially comes down to which option has the best coverage in your area.

Plan offerings and flexibility

Verizon and AT&T's mainstream plans can be classed as premium, mid-range, and entry-level. Both carriers also conveniently allow mixing plans in multi-line accounts, which adds flexibility for families and friend groups.

Verizon's and AT&T's plans are overall comparable. However, Verizon offers more incentives, including 40% off popular third-party services, like the Disney Plus streaming package, Netflix with HBO Max, Apple One, Apple Music, YouTube Premium, and more. Both carriers offer discounted tablet and smartwatch coverage, depending on which plan you choose.

AT&T stands out with more international features, including unlimited talk, text, and data between the US, Canada, and Mexico for most plans, and more included countries on the Premium and Elite plans.

PlanCarrierPrice (with 4 lines)Monthly hot spot data
Value 2.0AT&T$30 a month*3GB
Extra 2.0AT&T$40 a month*50GB
Premium 2.0AT&T$50 a month*100GB
Elite 2.0AT&T$70 a month*250GB
Unlimited WelcomeVerizon$25 a month**None
Unlimited PlusVerizon$40 a month**30GB
Unlimited UltimateVerizon$55 a month**Unlimited

*AT&T plans include a $10 discount with paperless billing and AutoPay.

**Verizon plans are price-locked for three years before increasing in price.


Overall, they're about equal, with Verizon winning with add-ons, while AT&T offers more hot spot opportunities and international capabilities bundled in. Prices are most affordable with at least four lines on an account — solo shoppers may want to consider an MVNO like Mint or Visible to save money while still receiving similarly reliable coverage.

PlanInternational coverageTablet/watch discountsStreaming quality
Value 2.0US, Canada, MexicoNoneStandard definition
Extra 2.0US, Canada, MexicoNoneStandard definition
Premium 2.0US, Canada, plus 20 more50% off4K UHD
Elite 2.0US, Canada, plus 20 more1 free per line4K UHD
Unlimited WelcomeNoneNoneStandard definition
Unlimited PlusNoneUp to 50% off 1 planStandard definition
Unlimited Ultimate210+ countriesUp to 50% off 2 plans4K

Coverage and data speeds

If Verizon and AT&T's coverage maps are taken at face value, almost anyone in the US should get coverage on either carrier. Reputationally, AT&T has superior coverage in rural areas, which is corroborated by its coverage map.

A map of the U.S. overlaid with red to show Verizon's coverage as of 2025.
Verizon has well-balanced coverage for urban, suburban, and rural areas. Visit Verizon's website to see the map in closer detail.  Verizon
A map of the U.S. overlaid with blue to show AT&T's coverage as of 2025.
AT&T is known for having excellent rural coverage and good urban and suburban reach. Visit AT&T's website to see the map in closer detail.  AT&T

However, the reality is that there are many areas where either one or the other has better coverage and data speeds. The best way to find out which carrier has the best coverage is to talk to friends, family, and neighbors where you'll be needing coverage the most.

NetworkVerizon typical advertised data speedsAT&T typical advertised data speeds
Mid- and high band 5G (C-band and mmWave)163-622 Mbps152-472 Mbps
Low-band 5G35-148 Mbps57-337 Mbps
4G LTE11-75 Mbps13-79 Mbps

Verizon and AT&T have typical advertised data speeds as a point of reference (above). Verizon has faster high- and mid-band 5G, but AT&T has faster low-band 5G networks (Sub-6GHz). With that said, Verizon's low-band 5G speeds are more than enough for most people. Both have comparable 4G LTE speeds.

Customer support

Whether customer support is effective is almost a case-by-case affair — sometimes it's quick and smooth, other times it can take a long time and get little resolved. It's usually best to approach carrier customer support expecting the worst and hoping for the best.

Based on our experience, we've had most of our issues resolved on both Verizon and AT&T, but timing can vary. Both start you off with unhelpful automated support, but it's fairly easy to get in touch with a person. Verizon and AT&T also have convenient options for call-back scheduling, so you're not waiting on hold.

Verizon and AT&T also have several physical locations, whether corporate or authorized third-party. That's helpful to get support from a human being for any issue.

An iPhone 16 Pro Max held in a hand with the Verizon app showing plan management.
Verizon's app is cluttered and can be hard to navigate.  Antonio Villas-Boas/Business Insider

The Verizon and AT&T apps have everything you need for plan management. For Verizon's app, specifically, it's easy to navigate as long as you stick to the Account tab. Other tabs like "Discover," "Shop," and "myAccess" clutter the experience

Discount eligibility

a photo of qualified cell users who get discounts from at&t
AT&T

Qualified users may be able to secure a discounted rate from either carrier. To qualify, AT&T requires you to verify your eligibility by providing additional details, such as your date of birth, branch of service, school, or workplace. AT&T offers price cuts to:

As for Verizon, if you're comfortable disclosing additional details for verification, Verizon offers the following discounts:

Which carrier should you sign with?

Both Verizon and AT&T have generally comparable offerings, but AT&T edges the win for us with its additional hot spot and international inclusions. Verizon's extra perks do sweeten the deal, but in the end, they still rack up additional costs that you may not need from your cell plan.

a side by side of students using verizon and AT&T
Verizon; AT&T

Regardless, which one you pick will depend entirely on coverage — a 100GB hot spot is useless if AT&T is unreliable in your area. If both Verizon and AT&T offer equally good coverage in your area, we'd recommend AT&T for its competitive pricing and additional features.


Not ready to commit to either? Check out our roundups of the best Mint Mobile deals and the best Visible deals for savings on more affordable options. We also have a comparison of T-Mobile vs. Verizon.

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Antonio Villas-Boas was a consumer tech expert with over a decade of experience testing and reviewing smartphones, tablets, computers, smartwatches, and phone carriers.ExperienceAntonio joined the Business Insider team in 2015 as a tech reporter on the news desk and moved to the service journalism team in 2020. During his time as Business Insider’s senior tech reporter, Antonio developed industry-leading battery-life tests for smartphones and tablets, and covered and reviewed hundreds (if not thousands) of products from major brands like Apple, Google, Samsung, and OnePlus since as far back as Samsung’s Galaxy S6, the original Apple Watch, and the very first Google Pixel. This decade-plus of experience has given him tremendous insights into what consumer tech truly stands the test of time and what will be irrelevant in just a few years' time (RIP The Pebble).Antonio is also an experienced deal hunter, surfacing the best discounts on phones, laptops, and smartwatches for readers during sale events like Prime Day, Black Friday, and Cyber Monday. Previously, Antonio was a consumer-electronics analyst at PCMag and ran his own blog. Why you can trust AntonioAntonio approaches all his reviews not only as a tech expert but as a consumer himself. He reads every word of fine print in the phone carrier plans he reviews, and is deeply skeptical of deals that promise you the latest iPhone model for free. (Spoiler: it might be “free,” but you could be stuck with it for three years.)He largely recommends less expensive and small-scale fixes to upgrade your existing tech before considering buying the latest and flashiest in new tech. Antonio believes his role as the go-to “tech guy” for his family and friends extends to his readers as well; he only recommends products that have stood up to the testing process.Scripps News, NewsNation, Fox 5 DC, NBC LX, and Rich DeMuro’s “Rich On Tech” radio show have requested his commentary and expertise. ExpertiseHis expertise includes:
  • Phones, including the iPhone, Google Pixel, and Samsung Galaxy models
  • Phone accessories, including charging cables, phone cases, and protection plans
  • Smartwatches, including the Apple Watch, Galaxy Watch, Pixel Watch
  • Mobile carrier plans, including major carriers and MVNOs
  • Tablets, including iPads and Galaxy Tabs
  • Laptops and computers, including MacBooks and Windows models
  • Computer accessories, including mice, keyboards, and monitors
EducationAntonio graduated from Colgate University in 2009 with a bachelor's degree in history.Outside of workBesides testing tech products, Antonio is also a full time dad to two young kids. His ideal day would be spent on a lake in the Adirondacks.Learn more about how our team of experts tests and reviews products at Insider here.Learn more about how we test tech and electronics.
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Sarah Saril
Sarah is a Deals and Tickets Editor for Business Insider’s Reviews team. She also supports our how-to-watch and streaming coverage. She never pays full price if she can help it and is an expert at finding and vetting the best discounts.ExperienceSarah joined the Business Insider Reviews team in 2020, starting as a deals reporter covering the best deals and steals daily. She later migrated to the tech team, where she researched, tested, and reviewed a variety of devices, from gaming mice to Kindle e-readers. Now, she’s returned to her origins, serving as the deals editor to curate only the best discounts and buying advice for readers. She began her career in service journalism in 2018 at Wirecutter as a deals writer, where she absorbed the history of the most frequently discounted products. This has informed her impeccably high standards for what makes a good deal. Ever since her Wirecutter days, Sarah has been an expert deals curator for tentpole sale days like Prime Day, Black Friday, and Cyber Monday. Following her weekly contributions to Business Insider’s Newsletter will illuminate new ways to get the best value on products you use every day. Why you can trust SarahSarah doesn’t recommend any deal she wouldn’t pay for herself. She is skeptical about the advertising language brands use to tout their sales and utilizes all the price-checking tools to ensure they deliver savings.Expertise
  • Deal hunting and vetting
  • E-readers
  • Gaming accessories
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  • Travel bookings
  • Streaming services 
EducationSarah graduated from the California State University of Fullerton with a degree in Marketing. She lives in Southern California and is the proud pet parent of two German Shepherds and one chihuahua. She loves traveling to try delicious food, is skilled in crocheting and sewing, and enjoys reading horror novels (as long as they don’t keep her awake).Say hi (or send a picture of your pet) to Sarah at ssaril@jkmperu.com, or reach her on Twitter at @sarahhahr. Learn more about how our team of experts tests and reviews products at Business Insider here.