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Bose Lifestyle Ultra Speaker review: Immersive sound and Alexa+ smarts

A Bose Lifestyle Ultra speaker on a counter in between a stack of records and a record player.
The Bose Lifestyle Ultra Speaker is part of the brand's new wireless home audio lineup. Tyler Hayes/Business Insider
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With the release of its new Lifestyle Audio Collection, Bose is recommitting to wireless home audio in a big way. And the Bose Lifestyle Ultra Speaker is a versatile piece of the puzzle. This powerful smart speaker can be used for listening to music, solo or in a stereo pair. It can also be used as a rear speaker in a home theater setup with Bose's new Lifestyle Ultra Soundbar. Even if you start with just one, you can always add more speakers later on, letting you build a multi-room setup over time.

For over a decade, I've covered Bose, Sonos, and other wireless speaker companies, so I know exactly what sets the best smart speakers apart. At $299, it's clear that Bose is positioning the Lifestyle Ultra as a competitor to the Sonos Era 100, which typically sells for $220. The Era 100 is a similar device, but the Lifestyle Ultra offers a few benefits — and drawbacks — that make it unique.

Whether judged on its own or against the competition, the Bose Lifestyle Ultra Speaker is a compelling smart speaker. Its upfiring audio driver lifts sound throughout the room, offering a vibrant, wide soundstage, and it's one of the first third-party speakers to support Amazon's souped-up Alexa+ digital assistant. After spending some quality time with the Lifestyle Ultra, here's how it performs and who it's best for.

Bose Lifestyle Ultra Speaker
Bose Lifestyle Ultra Speaker

Bose's Lifestyle Ultra is an impressive wireless smart speaker with Alexa+ and a built-in up-firing audio driver to create spatial sound.

What we like

Check mark icon A check mark. It indicates a confirmation of your intended interaction. Powerful bass
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Lots of connectivity options
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Can work as stereo pair or with Lifestyle Ultra Soundbar

What we don't like

con icon Two crossed lines that form an 'X'. Doesn't support Dolby Atmos music
con icon Two crossed lines that form an 'X'. Interment pairing issues

What the Lifestyle Ultra Speaker can do, and can't do

A close-up of the back of a Bose Lifestyle Ultra Speaker.
The Bose Lifestyle Ultra Speaker supports wireless Bluetooth and casting, as well as wired playback via a rear 3.5mm port.  Tyler Hayes/Business Insider

From the "Lifestyle" name to the knit fabric on the front, the Ultra Speaker is clearly designed to settle into most homes' decor without a lot of disruption. It comes in white or black at the entry price of $299. For $50 more ($349), you can get the Driftwood Sand color, which includes a solid white oak base.

The top of the speaker features touch controls that can be swiped or pressed. But it's the punctured grille at the top, which hides the speaker's upfiring driver, that draws most of the attention. This driver beams sound upward, so it bounces off your ceiling, creating a sense of added height. There's also a forward-facing woofer and tweeter, along with Bose's QuietBass ported design visible on the back.

Interestingly, despite having an upfiring driver, the Ultra Speaker doesn't support Dolby Atmos music. Dolby Atmos is a popular audio format designed to take advantage of upfiring speakers. When a song is mastered in Dolby Atmos, sound mixers can deliberately place certain instruments and vocals overhead. But instead of Atmos, Bose uses its own TrueSpatial audio processing to give the songs you play a bigger, more immersive sound. It's an interesting choice that has its pros and cons.

The speaker's wireless connectivity is abundant, featuring Bluetooth 5.3 for general streaming and WiFi for Apple AirPlay and Spotify Connect. And for those who prefer wired playback, there's a 3.5mm jack on the back for plugging in a media player or record player — no USB-C adapter required. If you're into voice commands, the Ultra Speaker supports Alexa and the newer Alexa+ for hands-free operation of music or your entire smart home.

The Bose app is solid, but I ran into issues with stereo pairing

Three Bose Lifestyle Ultra Speakers on a counter.
You can pair two Lifestyle Ultra Speakers together for stereo playback, but we ran into connection issues.  Tyler Hayes/Business Insider

For all the similarities between Bose's new Lifestyle Collection and Sonos, one clear philosophical difference lies in the mobile app. Sonos integrates different streaming services into its own app, while Bose doesn't.

Bose's chosen method for streaming music to its Ultra Speaker is to rely on casting directly from individual music services. For Apple Music, that means using AirPlay. For Spotify, that means using Spotify Connect. For others, that may mean Google Cast. As a universal fallback when you don't have a WiFi connection, you can use Bluetooth to stream audio from any app, but casting will offer the best sound quality.

While the Bose mobile app looks simple and isn't overly complicated to use, I did encounter several bugs. Most notably, stereo pairing two Ultra Speakers didn't initially work. The app would say they were connected, but either only one side played or there was a five-second delay between the left and right sides. This bug has been resolved, but the software and connectivity have definitely been wonky.

It's also worth noting that the app can be used to pair two Ultra Speakers to Bose's new Lifestyle Ultra Soundbar. This allows the speakers to act as rear satellites to create a full surround sound system. I tested this feature, and you read my impressions in my full Bose Lifestyle Ultra Soundbar review.

Sound quality is excellent with room-filling audio

A Bose Lifestyle Ultra speaker on a counter in our reviewer's home.
The speaker delivers impressive audio performance with deep bass.  Tyler Hayes/Business Insider

Simply put, the Bose Lifestyle Ultra Speaker sounds great. Its three drivers and ported design deliver a wide soundstage with breathy bass in low frequencies and room-filling volume at its upper levels.

To get a sense for how the Ultra Speaker stacks up to rivals, I listened to it head-to-head with the Sonos Era 100. But despite their visual similarities, comparing these Bose and Sonos speakers is a little like comparing apples and oranges. They're designed differently and produce distinct sound profiles, and each has its pros and cons.

The ported design of the Ultra Speaker delivers deeper, breathier bass compared to the tighter, punchier Era 100. Additionally, because of its top-upfiring driver (which the Era 100 lacks), the Ultra Speaker offers a bit more separation and a wider soundstage.

Going back and forth between the two speakers during the same songs was a challenge because of the difference in power and dynamics. Setting the Era 100 to 50% was much louder than the Ultra Speaker at the same volume.

That's one reason it's hard to pick a favorite. So far, the Era 100 is a more established product with what a lot of people will probably think of as a more straightforward bookshelf speaker sound profile. But the Ultra Speaker is fun and, with certain songs, highly impressive with its low-frequency resonance.

A close-up of the upfiring driver and controls on top of a Bose Lifestyle Ultra Speaker.
The speaker's upfiring audio driver uses TrueSpatial technology to create a sense of height in music.  Tyler Hayes/Business Insider

The Ultra Speaker also makes use of Bose's proprietary TrueSpatial technology, but I found this feature to be a little uneven. TrueSpatial tech expands the soundstage of all music sources in order to take advantage of the Ultra Speaker's upfiring driver. So, Bose's processing makes all the decisions about how to separate the audio and send it to that upfiring driver. In practice, this mostly just gave the speaker a larger sound, which isn't a bad thing.

Room placement and size also play a big role in how well the speaker's TrueSpatial effect works. The best use of the speaker will be in a room with a low, average-sized ceiling so the sound can properly bounce off it. When I used the Ultra Speaker in a room with a 30-foot high ceiling, I didn't get the same height effect as when I used it in a bedroom.

While TrueSpatial has its benefits, it's disappointing that the Lifestyle Ultra doesn't support Dolby Atmos music processing. Atmos processing would only apply when listening to music mastered in Dolby Atmos through services like Apple, but it would provide a more authentic experience. When a track is mixed natively in Dolby Atmos, it's the artists and music engineers who decide what parts of a song get sent to the upfiring driver. Most speakers with upfiring drivers (like the more expensive Sonos Era 300) support Atmos, so it's a bit odd that Bose hasn't included it here.

A Bose Lifestyle Ultra Speaker next to a record player.
The Bose Lifestyle Ultra Speaker can be used with a record player, making it a versatile audio solution.  Tyler Hayes/Business Insider

It's also important to remember that the speaker's audio performance will be affected by the quality of the source it's fed. Since an Ultra Speaker gets its music from whatever app you're currently casting, that app also determines the quality.

For example, some Pandora tiers default to 64kbps, which is low-quality. Spotify uses 96 to 160kbps, unless you're a Premium subscriber and choose a higher bitrate or lossless streaming. Services like Apple Music also offer lossless streaming, which delivers the best audio quality. Streaming lower-quality music will affect how songs from different services sound.

I also connected my record player and listened to a few songs through the Lifestyle Ultra. It's definitely a viable use for the speaker, and with its versatile streaming and smart features, it could save people a lot of space on their media console by consolidating multiple devices into a single speaker.

Bose is the first third-party brand to support Alexa+

A side view of three Bose Lifestyle Ultra Speakers.
You can pair your Amazon account with the speaker to enable Alexa or Alexa+ support.  Tyler Hayes/Business Insider

The Bose Lifestyle Ultra is one of the first third-party smart speakers to support Alexa+, which is Amazon's new AI-enhanced version of Alexa. Alexa+ is also available on the latest Echo speakers, but Bose is the only brand outside Amazon to offer it so far.

This upgraded digital assistant uses generative AI to support more natural conversations and respond to more sophisticated requests. As a result, users can carry on longer, more detailed interactions and combine several tasks in a single exchange, without repeatedly using the "Alexa" wake word. Alexa+ is free for Prime members, but it costs $20 a month if you don't have Prime.

After linking my Amazon account with the Lifestyle Ultra, Alexa+ worked great, just as it has on any Echo speaker I've tested. I haven't used it in every circumstance or gone heavy on it, but in my initial tests, Alexa+ responded very fast and seemed to understand nearly everything I said.

One interesting perk with Alexa support is that you can connect Apple Music, Spotify, and other streaming music services to your Alexa account and have them play via voice command. I have my Apple Music account connected and was able to ask it to play a recently made playlist.

Should you buy the Bose Lifestyle Ultra Speaker?

A close-up of the top of a Bose Lifestyle Ultra Speaker.
The Bose Lifestyle Ultra is a worthy competitor in the increasingly crowded smart speaker market.  Tyler Hayes/Business Insider

At its core, the Bose Lifestyle Ultra is a very good wireless home speaker. The company has seemingly taken lessons from the wider smart speaker market and crafted a compelling product that delivers room-filling music and helpful Alexa+ smarts. Ultimately, consumers should be the winners here as they can stream the music and audio they want, without being overencumbered by lock-in platforms.

But while the Ultra Speaker is a good starting point for a Bose whole-home audio system, it has its quirks at launch. I spent my time with the speaker pre-release, so I expect the connection issues I ran into to be ironed out, but they did put a slight damper on my experience so far.

Still, the speaker excels where it matters most, offering great sound quality and plenty of connection options. It also works great as part of a larger surround-sound system with Bose's new Lifestyle Ultra Soundbar.

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Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at reviews@jkmperu.com.

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A headshot of Tyler Hayes.
Tyler Hayes
I’m a contributor to Business Insider, where I primarily cover audio gear, technology products, smart home appliances, and travel accessories. Generally, I’m interested in anything with a battery or power cable.My areas of expertiseI consider myself a jack-of-all-trades in consumer electronics. I’ve covered everything from wearable tech and wireless audio to electric cars. I don’t necessarily have a favorite area of coverage, but I do have a soft spot for anything related to music.My experienceI’ve been writing for Business Insider since 2019, covering speakers, headphones, soundbars, pellet smoker grills, and travel bags, among other things. I’ve been writing professionally since 2013. Since then, I’ve written for The New York Times, WIRED, Fast Company, Newsweek, and a host of other publications. You might be surprised by all the places you find my writing, including the Library of Congress, where I muse on Bruce Springsteen.Why you can trust meService journalism has become my primary focus of writing over the years. I use as many products and services as I can to get a sense of how things work, why they’re great, or how they could be better. At the end of the day, everyone wants to know whether they should spend their money on something or not, and I’ve spent more than a decade trying to have a helpful answer to that question.My educationI’m a lifelong learner who pursued general studies in college before eventually getting certificates in writing and marketing.Outside of workWhen I'm not working, I’m trying to keep up with my kids and family life. I accidentally became a daily runner during the 2020 COVID lockdown and have been unable to quit since.You can find Tyler writing about TV shows, entertainment, and more gadgets in his newsletter at This Week The Trend. You can also follow along on TikTok, Yahoo, or Instagram.