Tech Reference

What is a Fire Stick? How Amazon's portable but powerful streaming device works

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The Amazon Fire TV Stick — better known by some as just the Fire Stick — is a streaming device sold by Amazon. Similar in many ways to the Roku, the Fire Stick is shaped like a USB flash drive, and plugs directly into your TV's HDMI port. Despite its small size, it's a full-featured streaming player, able to turn nearly any television into a 'smart' TV.

With a Fire Stick, you can watch movies and TV shows from popular streaming apps like Netflix, Hulu, and YouTube. And if you have other Amazon smart devices, like an Amazon Echo, you can connect them together to unlock new features.

Here's everything to know about the Amazon Fire Stick, including how to set one up.

What you can do with an Amazon Fire Stick

Amazon Fire TV Stick, $39.99.
Amazon Fire TV Stick, $39.99.  Amazon

Amazon claims that the Fire Stick adds "tens of thousands" of channels to your TV. This includes all the streaming services you're familiar with, including Amazon Prime Video, Hulu, Netflix, and HBO Now, along with network TV apps, sports, and thousands of niche channels you may not be familiar with.

Just remember that downloading an app onto your Fire Stick isn't the same as signing up for an account. If you want to watch a paid service like Netflix, you need to sign up for a subscription separately.

The Stick comes with a remote control which has a built-in microphone. Because this is an Amazon product, you might expect that it has Alexa support, and you would be right — you can give commands to the Fire TV Stick using Alexa, and control all your Alexa-connected products (like the Ring doorbell, Philips Hue lights, and ecobee thermostat, among others) just as if you were talking to an Amazon Echo.

Every version of the Amazon Fire TV, along with their prices.
Fire TV devices are usually on sale.  Amazon

How to set up an Amazon Fire TV Stick

Setting up an Amazon Fire Stick should only take a few minutes.

Plug the Fire TV stick into its supplied power adapter, and then plug the stick into your TV's HDMI video input. Then turn on your TV and make sure it's set to the correct HDMI input.

Finally, using the remote control, move through the welcome and setup instructions on the TV screen.  You'll need to enter your Wi-Fi password and log into your Amazon account. You don't need a VPN or anything of the sort.

After that, setup is largely complete; you'll just need to add and log into any streaming channels you use (like Netflix, Hulu, and so on).

If you need more details, check out our full guide on how to set up a Fire Stick for the first time.

Which Amazon Fire product should I buy? 

A closeup of a hand holding up an Amazon fire tv stick, one of the clever gift ideas on sale for Black Friday
Connie Chen/Business Insider

Insider tests and reviews Fire Sticks. Read more about the Fire TV Stick 4K Max or the original Fire TV Stick 4K

We may receive a commission when you buy through our links, but our reporting and recommendations are always independent and objective.

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Dave Johnson is a technology journalist who writes about consumer tech and how the industry is transforming the speculative world of science fiction into modern-day real life. Dave grew up in New Jersey before entering the Air Force to operate satellites, teach space operations, and do space launch planning. He then spent eight years as a content lead on the Windows team at Microsoft. As a photographer, Dave has photographed wolves in their natural environment; he's also a scuba instructor and co-host of several podcasts. Dave is the author of more than two dozen books and has contributed to many sites and publications including CNET, Forbes, PC World, How To Geek, and Insider.
ExperienceWilliam joined Business Insider in 2019 to help found Tech Reference, a vertical dedicated to answering the internet’s most common questions about the gadgets they buy. In that role, he helped grow the vertical into a powerhouse that attracted over 20 million pageviews a month. He also wrote and edited one of Business Insider’s most successful stories: How to take a screenshot on Windows.William later became one of Business Insider's lead consumer tech reporters, writing roundups and reviews about gadgets ranging from smartphones to gaming PCs. He also established key industry contacts at brands like Apple, Google, Nintendo, and more. He’s also cited on the Wikipedia page for Among Us, an honor above all others.William’s work for Business Insider has included reviewing the best gaming laptops, publishing previews of new Nintendo games and consoles, and comparing Apple’s latest releases so readers know what’s worth their money. Across all assignments, he’s been praised for his depth of knowledge and research skills.In addition to his work at Business Insider, William’s writing has appeared in outlets like The Guardian, Polygon, Thomson Reuters’ Context, and more. He's also a regular guest on TV stations like CBS and NBC, where he provides expert analysis on AI, consumer tech, and Silicon Valley moguls.Why you can trust WilliamWilliam believes the goal of journalism should be to tell the truth, not sell products. In his reviews, William never hesitates to call out a product’s flaws, but he also has no issue complimenting features that genuinely add value.When reviewing a product, William doesn’t test it in a vacuum. He tries to incorporate each product into his daily routine to get a better sense of how it’ll work for the everyday user. And when writing, he focuses on reader comprehension. He’s talented at explaining complicated concepts in ways that all readers can understand, without losing depth or nuance — or his distinctively engaging voice.Expertise
  • Artificial Intelligence (AI)
  • Consumer Technology (Laptops, PCs, video games and gaming consoles, smartphones, more)
  • Social Media (TikTok, X, Meta, more)
  • Internet Culture (Memes, influencers, viral trends)
  • Disinformation
EducationWilliam graduated from the State University of New York at Geneseo in 2018. There, he studied English, communications, and adolescent education, alongside reporting news for the university’s radio and TV stations.Outside workWhen he’s not reporting, you can usually find William biking through Central Park, playing video games, or at home listening to music and writing fanfiction. He’s also a co-manager of the New York Mandolin Ensemble, one of NYC’s premier string orchestras.You can contact him at w.antonelli322@gmail.com, visit his official website at williamantonelli.com, or follow him on Twitter @DubsRewatcher and BlueSky @wantonelli.bsky.social.