Entertainment

Greta Gerwig says she wanted every set and prop in 'Barbie' to look so beautiful that audiences would want to reach into the screen and touch them

margot robbie as barbie
Margot Robbie in "Barbie." Warner Bros. Pictures
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The "Barbie" world may be plastic, but every set, costume, and prop looks fantastic, says the film's director, designers, and star.

In a new interview with Architectural Digest, "Barbie" director Greta Gerwig said she wanted every set piece and prop to look beautiful enough that audiences would want to grab them.

"I wanted everyone to feel like they can reach onto the screen and touch everything," Gerwig said, adding that she hopes watching the movie will bring people back to standing in Toys 'R' Us, looking at Barbie, and wanting to buy the toys, "take everything apart and touch everything." 

 

The Architectural Digest video shows the intricate and very pink set for "Barbie," including Barbie's Dream House, which set designers said was built to evoke styles of the 1950s and 1960s when Barbie dolls were first released. 

At one point in the video, "Barbie" star Margot Robbie said Barbie's wardrobe in the movie was inspired by Cher's closet in the 1990s classic film "Clueless." 

Robbie also said that many of the props in the film were handmade to bring iconic Mattel toys and accessories to life.

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Chris Panella
Chris Panella is a defense reporter for Business Insider. He covers technological transformations in the US military with focuses on US military modernization, US Army transformation, and emerging technologies like artificial intelligence and drones. Globally, Panella reports on China's military and Taiwan. Panella has embedded with the Army in Alaska, interviewed special operators learning to fly drones, and flown with US Coast Guard helicopters practicing drug interdictions. If you have a tip related to these areas or broader defense coverage, Panella can be reached at cpanella@jkmperu.com or on Signal at cpanella.85.