Tech

Here’s Google’s wild idea for customizable smartphones

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project ara
Google/ATAP

For the last few years, Google has been developing a modular smartphone that you can customize more than any other smartphone out there.

And we're not talking about customizing the way it looks, like you can with Motorola's Moto X phone, which you can design with the company's Moto Maker website.

The only name for it so far is "Project Ara," and it'll let you switch out parts like the camera, battery, and even the screen.

According to Wired's David Pierce, who spoke with head of Project Ara Dan Kaufman, Google will start selling developer editions of the Project Ara smartphone at the end of this year. The finished consumer version should be ready by 2017.

The smartphone itself fits 5.3-inch screens and it'll run on Android. Google will allow developers to make different parts for it, like better cameras, e-ink screens, as well as "speakers, flashlights, panic buttons, fitness trackers, projectors, app-shortcut buttons, kickstands, a million other things," according to Pierce.

The idea is that you can customize the phone with the parts you want. So if you want a great camera, you can buy a pro-camera module without having to buy an entirely different phone. It's also designed to last you longer than the average two years that conventional smartphones we keep our smartphones, as we can keep upgrading the parts with the latest modules.

Here are some other images of what the Project Ara will look like:

project ara 2
Google/ATAP

And check out Google's latest video that gives you glimpses of the Project Ara smartphone.

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Antonio Villas-Boas was a consumer tech expert with over a decade of experience testing and reviewing smartphones, tablets, computers, smartwatches, and phone carriers.ExperienceAntonio joined the Business Insider team in 2015 as a tech reporter on the news desk and moved to the service journalism team in 2020. During his time as Business Insider’s senior tech reporter, Antonio developed industry-leading battery-life tests for smartphones and tablets, and covered and reviewed hundreds (if not thousands) of products from major brands like Apple, Google, Samsung, and OnePlus since as far back as Samsung’s Galaxy S6, the original Apple Watch, and the very first Google Pixel. This decade-plus of experience has given him tremendous insights into what consumer tech truly stands the test of time and what will be irrelevant in just a few years' time (RIP The Pebble).Antonio is also an experienced deal hunter, surfacing the best discounts on phones, laptops, and smartwatches for readers during sale events like Prime Day, Black Friday, and Cyber Monday. Previously, Antonio was a consumer-electronics analyst at PCMag and ran his own blog. Why you can trust AntonioAntonio approaches all his reviews not only as a tech expert but as a consumer himself. He reads every word of fine print in the phone carrier plans he reviews, and is deeply skeptical of deals that promise you the latest iPhone model for free. (Spoiler: it might be “free,” but you could be stuck with it for three years.)He largely recommends less expensive and small-scale fixes to upgrade your existing tech before considering buying the latest and flashiest in new tech. Antonio believes his role as the go-to “tech guy” for his family and friends extends to his readers as well; he only recommends products that have stood up to the testing process.Scripps News, NewsNation, Fox 5 DC, NBC LX, and Rich DeMuro’s “Rich On Tech” radio show have requested his commentary and expertise. ExpertiseHis expertise includes:
  • Phones, including the iPhone, Google Pixel, and Samsung Galaxy models
  • Phone accessories, including charging cables, phone cases, and protection plans
  • Smartwatches, including the Apple Watch, Galaxy Watch, Pixel Watch
  • Mobile carrier plans, including major carriers and MVNOs
  • Tablets, including iPads and Galaxy Tabs
  • Laptops and computers, including MacBooks and Windows models
  • Computer accessories, including mice, keyboards, and monitors
EducationAntonio graduated from Colgate University in 2009 with a bachelor's degree in history.Outside of workBesides testing tech products, Antonio is also a full time dad to two young kids. His ideal day would be spent on a lake in the Adirondacks.Learn more about how our team of experts tests and reviews products at Insider here.Learn more about how we test tech and electronics.