Tech

One of Google's most influential execs was replaced as the head of Google Maps and is biding his time

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Google Maps: Brian McClendon
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One of Google's most influential engineering executives is weighing his options at the company roughly six months after he was replaced as head of the maps group, sources say.

Brian McClendon, who was vice president of Google Maps, was replaced by Jen Fitzpatrick, another Google veteran who has been with the company since 1999 and was one of its first female engineers.

The change happened in fall 2014, around the time that Sundar Pichai was promoted to be Google's product chief, though McClendon's move appears to be unrelated.

It's unclear exactly what McClendon is doing at Google now. One person we spoke to said McClendon was "on the bench" and evaluating his options. "Pretty sure he's on his way out," the person said.

Another person close to the situation said McClendon was looking at opportunities to start a new project within Google.

McClendon was described as a "towering figure" within Google. He was an engineering VP at Keyhole, a digital mapping software company that Google acquired in 2004 and that became the basis of Google Earth. Much of the Keyhole technology is folded into Google Maps.

In 2013 McClendon was awarded the United Nations Champions of the Earth award for "harnessing the power of technology to support conservation and green economic development."

The shake-up is a big change for the maps group, one of Google's most popular products and a vital adjunct to the company's highly profitable search business. In a 2013 article in The New York Times magazine, McClendon said 20% of search queries on Google were location-specific. The ratio is even higher on mobile, he said in another interview.

Maps have become a pivotal battleground in the tech market, with Apple deciding to face Google head-on a few years ago with its own mapping product.

In 2013 Google paid $1 billion for Waze, an online mapping app that provides crowdsourced traffic information. The coexistence of two separate mapping apps within Google, Google Maps and Waze, made sense in the short-term, McClendon told the AllThingsD website shortly after the deal, though he would not say whether that would remain the case in the long-term.

There has also been some speculation that Google's commitment to the Google Earth product might be waning. The Google Earth Blog, a website not affiliated with Google, noticed in February that McClendon was no longer at the helm of the Maps and Earth group, though it did not name his replacement. The author worried that it could bode ill for the future of Google Earth and noted that Google recently made the Google Earth Pro version of the product free to the public.

"Google Earth is a wonderful product, but it needs to have as many sources of revenue as possible to justify itself to a publicly traded company like Google," the blog said. "Changes late last year to Google My Maps also weakened the tie between Google Maps and Google Earth."

Google declined to comment. We reached out to McClendon but have not heard back.

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Alexei Oreskovic is the Tech Features Editor for the Business section of Insider.  Based in San Francisco, Oreskovic has covered technology and business for more than 20 years at publications including TheStreet.com, the Industry Standard, and CNET. Before BI, he was a correspondent at Reuters for six years, where he was a finalist for the 2013 Gerald Loeb Award in the Breaking News category for coverage of the Facebook IPO.  As Insider's Tech Features Editor, Oreskovic has overseen groundbreaking investigative stories on Uber, Snapchat, Tesla, Facebook and Google. He was the editor on the Snapchat and Facebook stories that won the Sabew 2018 Larry Birger Young Business Journalist award for former BI reporter Alex Heath. Oreskovic has covered the booms and busts of the tech industry since the first dotcom bubble of the late 1990s, and has interviewed the industry's most important players including Mark Zuckerberg, Eric Schmidt, Sheryl Sandberg and Marissa Mayer. He has made frequent guest appearances on TV and radio, including CNBC and BBC World News.  Disclosure: Oreskovic has a direct family member who owns shares in Compass.