Tech

Even Google is now joking about how silly Google Glass looked

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Astro Tell
BI Screeshot/YouTube

A lot of people made fun of Google Glass when it first came out, back in 2013. 

On Friday, Google showed that it's not too proud to laugh at its past missteps too. 

In an April Fools' day video posted by Google X — the in-house lab tasked with developing "moonshots" such as self-driving cars and drones — Google showcased absurd, futuristic projects such as shrinking cows and speeding up the speed at which people talk. None of these are real projects, of course.

But one of the jokes in the video was not completely fabricated from whole cloth. In the video, Astro Teller, the head of Google X  (whose real title actually is "Captain of Moonshots") appeared sporting a bizarre pair of glasses. 

The glasses don't have any lenses. They're basically just two separate frames on each side of Teller's head, and a floating pince-nez in the center that's attached to nothing. 

If you remember what the first version of Google Glass looked like, you'll get the joke. The stamp-sized computer screen attached to a pair of standard eyeglass frames which didn't actually have lenses, giving the wearer a decidedly strange look.

Google eventually made versions of Glass which came with lenses and stylish frames, to make Glass seem a little less Cyborg-like. But by that point, it was too late. Glass had already been widely mocked as a dorky-looking get-up, one that lacked any sense of fashion and which threatened to invade people's privacy. Today Glass is back on the drawing board, as Google tries to figure out the best way to bring the wearable gadget back to market. 

Here's what the original Google Glass looked like:

Google Glasses guy
Google

And here's Google X's April Fools' day video:

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Alexei Oreskovic is the Tech Features Editor for the Business section of Insider.  Based in San Francisco, Oreskovic has covered technology and business for more than 20 years at publications including TheStreet.com, the Industry Standard, and CNET. Before BI, he was a correspondent at Reuters for six years, where he was a finalist for the 2013 Gerald Loeb Award in the Breaking News category for coverage of the Facebook IPO.  As Insider's Tech Features Editor, Oreskovic has overseen groundbreaking investigative stories on Uber, Snapchat, Tesla, Facebook and Google. He was the editor on the Snapchat and Facebook stories that won the Sabew 2018 Larry Birger Young Business Journalist award for former BI reporter Alex Heath. Oreskovic has covered the booms and busts of the tech industry since the first dotcom bubble of the late 1990s, and has interviewed the industry's most important players including Mark Zuckerberg, Eric Schmidt, Sheryl Sandberg and Marissa Mayer. He has made frequent guest appearances on TV and radio, including CNBC and BBC World News.  Disclosure: Oreskovic has a direct family member who owns shares in Compass.