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Google joins Facebook's game-changing project that's eating the $140 billion hardware market

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An engineer works on racks of computers inside a Google data center.  Google

If the hardware industry was nervous about Facebook's game-changing Open Compute Project before, it should now be downright terrified now: Google is now finally on board.

OCP, the extraordinary project that started as a controversial idea inside Facebook about five years ago, is revolutionizing the computer hardware industry. Google's news was announced as part of the OCP tech conference taking place in San Jose this week.

OCP is doing for hardware what Linux, Android, and many other popular products did for software: making it free and "open source."

Anyone can take OCP's hardware designs, change them, and contribute to them, with contract manufacturers standing by to build those pieces.

Creativity is flowing through OCP, where engineers can freely collaborate without worry about protecting their secrets. The project's participants are  inventing new ways to build computer servers, storage, and networks that are faster and cheaper to use than the commercial counterparts from companies like HP, Dell, IBM and Cisco.

In fact, HP and Dell are already on board with OCP, creating lines of servers that comply with OCP standards. HP has also agreed to become a contract manufacturer.

But Google had been conspicuously absent from OCP, even as other big companies that run huge data centers, from Microsoft to Goldman Sachs, joined and voiced their support

Like Facebook, Google designs and builds its own hardware for its own data centers.

Even last year, Google's legendary data center engineer, Urs Hölzle, offered a begrudging respect for the OCP project while simultaneously pooh-poohing its importance.

His take was that open source hardware was a nice idea, but the project's designs so far were a "bit basic" and its impact would be minimal because most businesses will be using cloud computing from Google and others, instead of buying their own hardware, he told Business Insider.

He's got a point about how companies are using clouds instead of buying computers. But that's why OCP has been such a big deal. Cloud players aren't buying that stuff from the classic commercial players either. They are building their own with OCP.

Like all open source projects, OCP is a give-and-take idea. You take and use all the designs, but ideally, you will also contribute to them.

So for Google's first contribution, it's offering designs for building greener, more energy-efficient computer racks. Data center racks are designed to hold and power many computer servers.

And there's more where that came from. Google wants to work with the OCP community to share designs for its computer storage disks, greener computer servers, and better network management tools.

"Today’s launch is a first step in a larger effort. We think there are other areas of possible collaboration with OCP," wrote John Zipfel, Technical Program Manager for Google in a blog post. "We look forward to new and exciting advancements to come with the OCP community."

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Julie Bort was Business Insider's Editor at Large for the Tech team. She loves investigating stories and shedding light on the tech industry's most amazing people.Here's a small sample of some of Julie's work.Former Pinterest employees describe a traumatic workplace where managers humiliate employees until they cry, Black people feel alienated, and the toxic culture 'eats away at your soul'Sex, tequila, and a tiger: Employees inside Adam Neumann's WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked itInsiders say WeWork's IT is a patchwork of cheap devices and Band-Aid fixes that will take millions to fixWeWork's toxic phone booths were created in-house by its Powered by We business70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon MuskElon Musk works so many hours at Tesla, employees are constantly finding him asleep under tables and desksHow this woman went from a Pizza Hut employee to a founder of a $4 billion startupAn Oracle insider explains how some salespeople gamed the system to sell more cloudTHE TAKEDOWN OF TRAVIS KALANICK: The untold story of Uber's infighting, backstabbing, and multimillion-dollar exit packagesMicrosoft is in talks to buy GitHub, a startup at the center of the software world last valued at $2 billionThe alarming inside story of a failed Google acquisition, and an employee who was hospitalizedInside Facebook's plan to eat another $350 billion IT marketHow a registered sex offender wound up living in an Airbnb hosting unsuspecting guestsA controversial ex-banker is the person who really runs Twitter — and he's gambling the company's future on one risky betSecret passages and skipped meals: Oracle's CEO gave us a rare peek at what it really takes to run a $37 billion companyHP told some employees to choose between becoming contractors with no benefits or being fired without severance'I felt like we were being extorted': Customer says Oracle tried to strong-arm him into a cloud saleHow the queen of Silicon Valley is helping Google go after Amazon's most profitable businessAirbnb host: A guest is squatting in my condo and I can't get him to leaveLIES, BOOZE, AND BILLIONS: How one of the fastest-growing startups in Silicon Valley history raised $580 million then spiraled out of controlGitHub is undergoing a full-blown overhaul as execs and employees depart — and we have the full inside storyWhen she's not writing for Business Insider, Julie can usually be found on the trails, on my mountain bike, or on my skis, if you know where to look.