Tech

Google suspends Gemini from making AI images of people after a backlash complaining it was 'woke'

In this photo illustration the logo of 'Google' is displayed on a phone screen in front of a 'Google Gemini' logo.
In this photo illustration, the logo of 'Google' is displayed on a phone screen in front of a 'Google Gemini' logo. AnadoluBetul Abali/Getty Images
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Google says it will fix Gemini, its answer to OpenAI's GPT-4, after people complained the multi-modal AI model's image-generating feature was "woke."

On Thursday, the company said in a statement sent to Business Insider that it was pausing Gemini from generating AI images of people while it makes the changes.

Social media users have complained that Gemini was producing images of people of color in historically inaccurate contexts.

BBC News was one of the first outlets to report this.

For example, software engineer Mike Wacker posted on X that a prompt to generate images of the Founding Fathers produced an image of a woman of color and, later, a man of color wearing a turban.

Others on X complained that Gemini had gone "woke," citing instances where prompts regularly resulted in responses including the word "diverse."

Debarghya Das, a computer scientist who used to work at Google, said on X that "it's embarrassingly hard to get Google Gemini to acknowledge that white people exist."

In a statement provided to Business Insider via email, a Google spokesperson said it was "working to improve these kinds of depictions immediately."

The spokesperson highlighted the importance of generating images representing a diverse range of people, given Gemini's global user base, but admitted that it's "missing the mark here."

A post from Google on X acknowledged that Gemini was "offering inaccuracies in some historical image generation depictions."

In further comments released on Thursday, provided to BI by email, a Google spokesperson said Gemini would temporarily pause the feature that generates images of people while the changes are made.

A screenshot showing a response to a prompt for an image of a CEO on Google's Gemini.
A screenshot showing a response to a prompt for an image of a CEO on Google's Gemini.  Google; Business Insider

The spokesperson added that Google will "re-release an improved version soon."

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Joshua Nelken-Zitser headshot
Joshua Nelken-Zitser
Joshua Nelken-Zitser is an award-winning correspondent at Business Insider’s London bureau covering the affordability of modern life.Through features, investigations, on-the-ground reporting, and As Told To essays, he explores the changing cost of major life milestones, what people choose to spend on when they can’t afford everything they want, and how they adapt as traditional markers of success become less attainable.Joshua previously spent five years on the news desk, reporting from the US, across Europe, and the Middle East.  In 2025, he moved to the business desk to cover wealth, spending, and consumer culture.In 2024, he received the Axel Springer Award for Change — Journalistic Piece of the Year and was highly commended at the British Journalism Awards for an investigation into state-subsidized gender-transition surgeries in Iran.His debut book (TRAUMA BONDS: How Generational Trauma Shapes, Divides and Connects Us) will be published by HarperCollins in January 2027.Got a tip? Email jzitser@jkmperu.com. You can also follow him on X or Instagram.