Tech

How a long-time Google perk pushed Google Capital to make its first bet on a public company

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babysitter nanny with kid and puppy
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Google Capital just invested $46.35 million in Care.com, a site that helps people hire babysitters, housekeepers, pet watchers, and more. 

This is the first time that Google Capital — the growth-phase investment arm of parent company Alphabet — has bought a stake in a publicly traded company. 

While the deal just happened, the relationship between the two companies began back in 2011 when Google, known for its generous benefits, started offering free Care.com membership employees. 

Laela Sturdy, the partner at Google Capital who led the investment and will now sit on Care.com's board, tells Business Insider that she started using the product right away. 

"I first started using Care in 2011 after the birth of my first child and found a great caregiver through the platform," she says. "And since then, I've used the back-up care services when I've had my childcare fall through and I still need to be at work."

Sturdy now has two kids, 3 and 5. 

Since Care.com went public in 2014, Google Capital was impressed by its growth and "Google-sized aspirations."

As a big fan of the product, Sturdy met with founder and CEO Shiela Lirio Marcelo. The two agreed that an investment would benefit them both, with Care getting access to Google's team of experts along with its nice chunk of change and Google seeing opportunity for a great return on investment.

Care sold newly issued shares of preferred stock to Google at $10.50 a pop and used the money to buy ~3.7 million shares from early investor Matrix Partners at $8.25 a share.

Marcelo says that after her first meeting with Sturdy, who has been at Google for about a decade, the deal moved "pretty quick":

"She had me at me hello when she said she loved the product." 

Google Capital's other investments include private companies Duolingo, Glassdoor, Thumbtack, and SurveyMonkey. 

GC
Sturdy and Marcelo  Google / Care.com

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Jillian was most recently an enterprise technology editor based in San Francisco.  She started at Insider as an intern on the technology desk in 2013 and rose to a senior reporter position, covering Alphabet, Facebook, and ecommerce. After three years at the site, she left to spend time freelance writing abroad, before taking reporting positions at CNBC and then at Forbes, where she covered Alphabet, Silicon Valley culture, and artificial intelligence. She returned to Insider in March 2020 and worked on the enterprise technology desk until August 2021.  Jillian graduated from Syracuse University's S.I. Newhouse School of Public Communications with a degree in magazine journalism and information management and technology.