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Google Acquires Search Startup Aardvark For $50 Million

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Google (GOOG) has acquired search startup Aardvark for $50 million, TechCrunch reports.

Aardvark is a Silicon Valley-based startup founded by a bunch of ex-Googlers.

How it works is you ask it a question via email or IM and it goes to your Facebook friends (and their friends) looking for an answer.

Once it gets one, it IMs or emails you back.

TechCrunch: Google has acquired social search service Aardvark, says a source that has been briefed on the deal, for around $50 million. We first reported on the discussions between the two companies in December. Those discussions have now turned into a signed deal, says our source, and will be announced today or tomorrow.

A couple weeks ago, we heard IAC took a look at Aardvark and passed.

Google is going on a startup acquisition binge these days. Here's why:

So how well will Google integrate all these new startups? Don't miss: Grading Google's Acquisitions

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Nicholas Carlson was Business Insider's global editor-in-chief from 2017 to 2024, overseeing its emergence as a National Magazine Award, Emmy, SABEW, and Pulitzer Prize-winning global news organization with more than 500 journalists reaching 200 million readers and viewers each month.Before that, he was Business Insider's chief correspondent.Carlson is also the author of "Marissa Mayer and the Fight To Save Yahoo!"He was an Executive Producer of "Quiet on Set: The Dark Side of Kids TV," which, during its debut week, was the most-watched television show on any streamer and the most-watched show in Max history.His investigative reporting rewrote the histories of Facebook, Twitter, and Groupon. He also wrote the award-winning features "The Truth About Marissa Mayer: An Unauthorized Biography" and "THE COST OF WINNING: Tim Armstrong, Patch, And The Struggle To Save AOL."Longform.org named "THE COST OF WINNING" the best long-form business story of 2013.Carlson's coverage of Yahoo won Digiday's award for Best Editorial Achievement of the year in 2014.In 2015 Carlson wrote a New York Times Magazine cover story, "What Happened When Marissa Mayer Tried to Be Steve Jobs." It was a finalist for a Mirror Award for best in-depth/enterprise reporting.Carlson began his journalism career at InternetNews.com and then Gawker Media's Valleywag. He went to Davidson College. Disclosure: Nicholas is an investor in private and public companies and adheres to Insider Inc's Conflict of Interest policy, which you can read here.