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Here is the must-watch interview for anyone in advertising, online media management and content creation.
2011-12-01
Glam Media CEO Samir Arora reveals how his lifestyle websites and blogs became $1 billion company, which revenue comes primarily from advertising. The former Apple exec discusses how to curate good content, what advertising works online and what doesn't, and whether click-thru rates will lose their luster with advertisers.
The must-watch 25-minute interview from the first day of our Ignition conference is below.
Produced by Kamelia Angelova, Robert Libetti & Dan Goodman
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Kamelia Angelova has written for several New York-based publications, including the New York Daily News, City Limits Magazine and Women's eNews. She has also reported from the Middle East and Morocco. Kamelia has a B.A. degree in political science from Hunter College, and a Master's in journalism from New York University, where she was a multimedia producer at the online student publication, Pavement Pieces. Kamelia was born and raised in Bulgaria, and currently lives in New York City.
